Level 6

CIM Diploma in Professional Marketing: Professional Services

Existing

This qualification gives you the double advantage of gaining an internationally recognised qualification whilst addressing specific Professional Services issues. Start at any time with Online Learning.

Spread the cost of your course*

Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.

* Available for UK bank accounts only.

Online learning

Online Learning

£1335.00* + VAT

£1335.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

Obtain the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning, understand key marketing metrics, and interpret relevant insight to make informed strategic decisions within your organisation.

This pathway is the only marketing qualification tailored specifically for those working in the Professional Services sector and is offered in conjunction with the Professional Services Marketing Group (PSMG).

Specialist tutor and course materials

In addition to the standard study materials, you will receive additional textbooks and benefit from specialist Professional Services Course Tutor, Andrew Hedley.

Duration

12 months (18 months support is provided for added flexibility if needed).

Entry criteria

  • A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
  • 4+ years’ marketing experience

Course modules:

Strategic Marketing Mandatory

Study hours: 150, split into a provided weekly study plan.

  • Market insight from internal and external audits
  • Strategic options and effective decision making
  • Objectives, goals and tactical decisions
  • Strategic marketing planning


You can view the full syllabus for this module here.

Assessment: Preparation of a strategic marketing plan and a 3 hour written examination.

Mastering Metrics Mandatory

Study hours: 150, split into a provided weekly study plan.

  • Appropriate metrics and data sources
  • Business performance and strategy
  • Customer value and decision making
  • Using metrics effectively


You can view the full syllabus for this module here.

Assessment: Work based assignment on an organisation of your choice.

Driving Innovation Elective

Study hours: 150, split into a provided weekly study plan.

  • Entrepreneurship and opportunities
  • Creativity and innovation
  • Innovative organisations and marketing teams
  • Innovation and managing change


You can view the full syllabus for this module here.

Assessment: Work based assignment on an organisation of your choice.

Digital Strategy Elective

Study hours: 150, split into a provided weekly study plan.

  • The disruptive digital marketing environment
  • Changes in customer behaviour
  • Acquire, convert and retain customers
  • Key channels for content
  • Digital measures for social, sentiment, search and site behaviour


You can view the full syllabus for this module here.

Assessment: Work based assignment on an organisation of your choice.

What our students say

I found the whole organisation, content and quality to be exceptionally high. The coursework was challenging (especially balancing with a demanding full time job!) but provided great insight to enable me to take the next steps in my career. The tutors were also very helpful indeed.

CMC Professional Services Alumnus

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student, Gilead Sciences Inc.

Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.

Nooria P. Apprentice Marketing Executive, Abcam

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder, Beaujolais and Beyond

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! ;) Many thanks indeed..

Allie Mae Taylor Director, Have Design & Marketing

It had been over 12 years since I had undertaken any further education so the though of study filled me with dread. Juggling a new job, family commitments and studying for my Diploma took a lot of hard work but the support and assistance from the College, lecturers, PSMG and fellow students was fantastic and a great team spirit rapidly built up.

Pippa Corbett Marketing Manager, Peters, Elworthy & Moore

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

Don't have the flexibility to study a full qualification?

You can take just one of these qualification modules as an Award which will count towards studying for a full qualification.

We're here to assist!

If you have any questions or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.

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