Egypt
Germany
India
Netherlands
Russia
South Africa
United Arab Emirates
United Kingdom
Spread the cost of your course*
Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.
* Available for UK bank accounts only.
Distance learning
£1335.00* + VAT
Course overview
Obtain the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning, understand key marketing metrics, and interpret relevant insight to make informed strategic decisions within your organisation.
This pathway is the only marketing qualification tailored specifically for those working in the Professional Services sector and is offered in conjunction with the Professional Services Marketing Group (PSMG). You will benefit from a specialist Professional Services Course Leader, Nigel Clark.
Duration
12 months (18 months support is provided for added flexibility if needed).Entry criteria
- A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
- 4+ years’ marketing experience
Course modules:
Strategic Marketing Mandatory
Study hours: 150, split into a provided weekly study plan.- Market insight from internal and external audits
- Strategic options and effective decision making
- Objectives, goals and tactical decisions
- Strategic marketing planning
You can view the full syllabus for this module here.
Assessment: Preparation of a strategic marketing plan and a 3 hour written examination.
Mastering Metrics Mandatory
Study hours: 150, split into a provided weekly study plan.- Appropriate metrics and data sources
- Business performance and strategy
- Customer value and decision making
- Using metrics effectively
You can view the full syllabus for this module here.
Assessment: Work based assignment on an organisation of your choice.
Driving Innovation Elective
Study hours: 150, split into a provided weekly study plan.- Entrepreneurship and opportunities
- Creativity and innovation
- Innovative organisations and marketing teams
- Innovation and managing change
You can view the full syllabus for this module here.
Assessment: Work based assignment on an organisation of your choice.
Digital Strategy Elective
Study hours: 150, split into a provided weekly study plan.- The disruptive digital marketing environment
- Changes in customer behaviour
- Acquire, convert and retain customers
- Key channels for content
- Digital measures for social, sentiment, search and site behaviour
You can view the full syllabus for this module here.
Assessment: Work based assignment on an organisation of your choice.
What our students say
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
I found the whole organisation, content and quality to be exceptionally high. The coursework was challenging (especially balancing with a demanding full time job!) but provided great insight to enable me to take the next steps in my career. The tutors were also very helpful indeed.
It had been over 12 years since I had undertaken any further education so the though of study filled me with dread. Juggling a new job, family commitments and studying for my Diploma took a lot of hard work but the support and assistance from the College, lecturers, PSMG and fellow students was fantastic and a great team spirit rapidly built up.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! ;) Many thanks indeed..
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