Level 6 CIM Diploma in Professional Marketing: B2B

A specialist qualification for B2B Marketers which gives the double advantage of gaining the CIM Diploma whilst addressing specific B2B issues. Start any time with online Distance Learning.

Spread the cost of your course*

Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.

* Available for UK bank accounts only.

Distance learning

Distance Learning

£1335.00* + VAT

£1335.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

Obtain the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning, understand key marketing metrics, and interpret relevant insight to make informed strategic decisions within your organisation.

Specialist tutor and course materials

In addition to the standard study materials, you will received specialist textbooks and be supported by our experienced B2B Course Leader, Dr Tony Wilson.

Duration

12 months (18 months support is provided for added flexibility if needed).

Entry criteria

  • A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
  • 4+ years’ marketing experience

Course modules:

Strategic Marketing Mandatory

Study hours: 150, split into a provided weekly study plan.

  • Market insight from internal and external audits
  • Strategic options and effective decision making
  • Objectives, goals and tactical decisions
  • Strategic marketing planning


You can view the full syllabus for this module here.

Assessment: Preparation of a strategic marketing plan and a 3 hour written examination.

Mastering Metrics Mandatory

Study hours: 150, split into a provided weekly study plan.

  • Appropriate metrics and data sources
  • Business performance and strategy
  • Customer value and decision making
  • Using metrics effectively


You can view the full syllabus for this module here.

Assessment: Work based assignment on an organisation of your choice.

Driving Innovation Elective

Study hours: 150, split into a provided weekly study plan.

  • Entrepreneurship and opportunities
  • Creativity and innovation
  • Innovative organisations and marketing teams
  • Innovation and managing change


You can view the full syllabus for this module here.

Assessment: Work based assignment on an organisation of your choice.

Digital Strategy Elective

Study hours: 150, split into a provided weekly study plan.

  • The disruptive digital marketing environment
  • Changes in customer behaviour
  • Acquire, convert and retain customers
  • Key channels for content
  • Digital measures for social, sentiment, search and site behaviour


You can view the full syllabus for this module here.

Assessment: Work based assignment on an organisation of your choice.

What our students say

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student Gilead Sciences Inc.

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.

Nooria P. Apprentice Marketing Executive Abcam

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder Beaujolais and Beyond

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development Global University Systems

We're here to assist!

If you have any questions or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.