Level 6 CIM Diploma in Professional Marketing: B2B

This qualification has the opportunity to add a specialist pathway, which gives you the double advantage of gaining an internationally recognised qualification whilst addressing specific issues in your sector.

Spread the cost of your course*

Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.

* Available for UK bank accounts only.

Distance learning

Distance Learning

£1290.00* + VAT

£1290.00* + VAT
* Awarding body membership and/or assessment fees are not included.

Course overview

The CIM Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning, understand key marketing metrics, and interpret relevant insight to make informed strategic decisions.

Specialist tutor and course materials

In addition to the standard study texts, you will received specialist textbooks and be supported by our experienced B2B Course Leader, Dr Tony Wilson.

The course 

The course consists of two mandatory modules and one elective from a choice of two, which are detailed below.

Duration

The full qualification usually takes 12-18 months to complete.

Entry criteria

  • A Marketing or Business degree with a minimum of 50% of credits in Marketing or over 4 years’ marketing experience.

Course modules:

Strategic Marketing Mandatory

  • Using Strategic Marketing planning to achieve competitive advantage
  • Situation analysis and assessing the external and internal environments
  • Effective decision making
  • Employing monitoring and measurement techniques to achieve objectives

Mastering Metrics Mandatory

  • Measuring and managing marketing data for effective decision making
  • Effective marketing analysis, analytics tools and techniques

Driving Innovation Elective

  • Embedding innovation to help with the challenges of a fast-moving market place
  • The relationship between marketing and entrepreneurship
  • Key factors in building and nurturing innovation
  • The role of internal marketing in supporting a culture of innovation
  • Implementing change programmes

Digital Strategy Elective

  • Implementing digital marketing capabilities in strategic marketing planning
  • Macro and Micro environments
  • The impact of the disruptive digital landscape in delivering objectives
  • How marketing mixes can enable organisations to respond with agility to marketing needs
  • Management of digital channels and the application of key digital measures

What our students say

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development Global University Systems

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

I made a very good decision, as my studies at CMC improved my overall understanding of marketing, not only market research and helped me get my current position as Market Research Executive at the RAC. The fact that I'm a CMC student and I had gained a CIM Award in Metrics convinced the interview panel I was the right candidate.I am very happy with my CMC experience and would recommend the College to anyone looking for a career change to marketing.

Oleksii Novakov CIM Diploma Student

We're here to assist!

If you have any questions or would like confidential advice, please do not hesitate to get in touch:

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