Level 6 CIM Diploma in Professional Marketing: B2B

This qualification is a specialist pathway for B2B Marketers which gives you the double advantage of gaining an internationally recognised qualification whilst addressing specific B2B issues.

Course overview

The CIM Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning, understand key marketing metrics, and interpret relevant insight to make informed strategic decisions.

This specialist pathway is for all marketers who are making their career in the B2B field, whether your business is to do with products or services, or both.

Specialist tutor and course materials

In addition to the standard study texts, you will received specialist textbooks and be supported by our experienced Course Leader, Dr Tony Wilson.

The course 

The course consists of two mandatory modules and one elective from a choice of two, which are detailed below.

Duration

The full qualification usually takes 12-18 months to complete.

Study hours

Each module requires 150 hours of study and can also be studied on a modular basis with each completed module giving you a CIM Award. Successful completion of three modules will lead to the CIM Diploma in Professional Marketing.

Entry criteria

  • A Marketing or Business degree with a minimum of 50% of credits in Marketing or over 4 years’ marketing experience.

Course modules:

Strategic Marketing Mandatory

  • Using Strategic Marketing planning to achieve competitive advantage
  • Situation analysis and assessing the external and internal environments
  • Effective decision making
  • Employing monitoring and measurement techniques to achieve objectives

Mastering Metrics Mandatory

  • Measuring and managing marketing data for effective decision making
  • Effective marketing analysis, analytics tools and techniques

Driving Innovation Elective

  • Embedding innovation to help with the challenges of a fast-moving market place
  • The relationship between marketing and entrepreneurship
  • Key factors in building and nurturing innovation
  • The role of internal marketing in supporting a culture of innovation
  • Implementing change programmes

Digital Strategy Elective

  • Implementing digital marketing capabilities in strategic marketing planning
  • Macro and Micro environments
  • The impact of the disruptive digital landscape in delivering objectives
  • How marketing mixes can enable organisations to respond with agility to marketing needs
  • Management of digital channels and the application of key digital measures

Assessment

Assessment for Strategic Marketing is by examination; all other modules are assessed by work-based assignments.

What our students say

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Distance learning

Distance Learning
£1230.00* + VAT
* Awarding body membership and/or assessment fees are not included.

We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.