Level 4 CIM Certificate in Professional Marketing: B2B

This qualification is a specialist pathway for B2B Marketers which gives you the double advantage of gaining an internationally recognised qualification whilst addressing specific B2B issues.

Spread the cost of your course*

Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.

* Available for UK bank accounts only.

Distance learning

Distance Learning

£1140.00* + VAT

£1140.00* + VAT
* Awarding body membership and/or assessment fees are not included.

Course overview

The CIM Certificate in Professional Marketing aims to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape. It introduces you to the fundamentals of marketing, digital marketing and marketing communications. This specialist pathway is for all marketers who are making their career in the B2B field, whether your business is to do with products or services, or both.

You can attend classes or study distance learning, knowing you have additional support to relate the marketing theories to your B2B organisation environment.

Specialist tutor and course materials

In addition to the standard study materials, you will receive additional textbooks and have an experienced B2B Course Leader, Dr Tony Wilson.

Study hours

Each module requires 130 hours of study and can also be studied on a modular basis with each completed module giving you a CIM Award.

Successful completion of three modules will lead to the CIM Certificate in Professional Marketing.

The course 

The course consists of two mandatory modules and one elective from a choice of two, which are listed in detail below.

Duration

The full qualification usually takes 12-18 months to complete.

Entry criteria

  • A Bachelor’s degree in any discipline or 2+ years’ experience in a sales or marketing role.

Course modules:

Marketing Mandatory

Study hours: 130

  • Marketing’s role in driving success and delivering results
  • Customer behaviour and effective targeting
  • External environmental influences and decision making based on environmental auditing
  • Applying the Marketing Mix to address market and customer needs

Assessment: A two hour multiple choice exam

Integrated Communications Mandatory

Study hours: 130

  • Building sustainable relationships and delivering customer value
  • Communications planning and delivering marketing solutions
  • Product and brand management
  • The marketing communications mix and planning

Customer Experience Elective

Study hours: 130

  • Customer requirements within different contexts
  • Customer expectations and how to deliver experiences to meet and exceed these
  • Effective monitoring and measurement techniques to improve experience

Digital Marketing Elective

Study hours: 130

  • The digital landscape and how to develop skills to improve effectiveness
  • Challenges and opportunities within the digital environment
  • Tools required to support and enhance marketing activities
  • Effective monitoring and measurement techniques

What our students say

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development Global University Systems

I made a very good decision, as my studies at CMC improved my overall understanding of marketing, not only market research and helped me get my current position as Market Research Executive at the RAC. The fact that I'm a CMC student and I had gained a CIM Award in Metrics convinced the interview panel I was the right candidate.I am very happy with my CMC experience and would recommend the College to anyone looking for a career change to marketing.

Oleksii Novakov CIM Diploma Student

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

All my materials have arrived and I've had a nice chat with my tutor and I'm all set! Just like to say how friendly, supportive and helpful everyone's been, I'm really impressed with the course, website and materials, I'm so pleased I chose cmc! Thanks again.

Jessica Thomas Marketing Assistant Oritor Services Ltd

We're here to assist!

If you have any questions or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
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