Spread the cost of your course*
Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.
* Available for UK bank accounts only.
£1185.00* + VAT
The CIM Certificate in Professional Marketing aims to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape. It introduces you to the fundamentals of marketing, digital marketing and marketing communications. This specialist pathway is for all marketers who are making their career in the B2B field, whether your business is to do with products or services, or both.
You can attend classes or study distance learning, knowing you have additional support to relate the marketing theories to your B2B organisation environment.
Specialist tutor and course materials
In addition to the standard study materials, you will receive additional textbooks and have an experienced B2B Course Leader, Dr Tony Wilson.
Each module requires 130 hours of study and can also be studied on a modular basis with each completed module giving you a CIM Award.
Successful completion of three modules will lead to the CIM Certificate in Professional Marketing.
The course consists of two mandatory modules and one elective from a choice of two, which are listed in detail below.
DurationThe full qualification usually takes 12-18 months to complete.
- A Bachelor’s degree in any discipline or 2+ years’ experience in a sales or marketing role.
Marketing MandatoryStudy hours: 130
- Marketing’s role in driving success and delivering results
- Customer behaviour and effective targeting
- External environmental influences and decision making based on environmental auditing
- Applying the Marketing Mix to address market and customer needs
Assessment: A two hour multiple choice exam
Integrated Communications MandatoryStudy hours: 130
- Building sustainable relationships and delivering customer value
- Communications planning and delivering marketing solutions
- Product and brand management
- The marketing communications mix and planning
Customer Experience ElectiveStudy hours: 130
- Customer requirements within different contexts
- Customer expectations and how to deliver experiences to meet and exceed these
- Effective monitoring and measurement techniques to improve experience
Digital Marketing ElectiveStudy hours: 130
- The digital landscape and how to develop skills to improve effectiveness
- Challenges and opportunities within the digital environment
- Tools required to support and enhance marketing activities
- Effective monitoring and measurement techniques
What our students say
Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
All my materials have arrived and I've had a nice chat with my tutor and I'm all set! Just like to say how friendly, supportive and helpful everyone's been, I'm really impressed with the course, website and materials, I'm so pleased I chose cmc! Thanks again.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
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