Level 4 CIM Certificate in Professional Marketing: B2B

This qualification is a specialist pathway for B2B Marketers which gives you the double advantage of gaining an internationally recognised qualification whilst addressing specific B2B issues.

Course overview

The CIM Certificate in Professional Marketing aims to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape. It introduces you to the fundamentals of marketing, digital marketing and marketing communications. This specialist pathway is for all marketers who are making their career in the B2B field, whether your business is to do with products or services, or both.

Entry requirements 

A Bachelor’s degree in any discipline or 2+ years’ experience in a sales or marketing role.

Specialist tutor and course materials

In addition to the standard study materials, you will receive additional textbooks and have an experienced B2B Course Leader, Dr Tony Wilson.


The full qualification usually takes 12-18 months to complete.

Study hours

Each module requires 130 hours of study and can also be studied on a modular basis with each completed module giving you a CIM Award.

Successful completion of three modules will lead to the CIM Certificate in Professional Marketing.

The course 

The course consists of two mandatory modules and one elective from a choice of two, which are listed in detail below.

Course modules:

Marketing Mandatory

  • Marketing’s role in driving success and delivering results
  • Customer behaviour and effective targeting
  • External environmental influences and decision making based on environmental auditing
  • Applying the Marketing Mix to address market and customer needs

Integrated Communications Mandatory

  • Building sustainable relationships and delivering customer value
  • Communications planning and delivering marketing solutions
  • Product and brand management
  • The marketing communications mix and planning

Customer Experience Elective

  • Customer requirements within different contexts
  • Customer expectations and how to deliver experiences to meet and exceed these
  • Effective monitoring and measurement techniques to improve experience

Digital Marketing Elective

  • The digital landscape and how to develop skills to improve effectiveness
  • Challenges and opportunities within the digital environment
  • Tools required to support and enhance marketing activities
  • Effective monitoring and measurement techniques


The assessment for Marketing is by a 2 hour, multiple choice examination; all other modules are assessed by work-based assignments.

What our students say

All my materials have arrived and I've had a nice chat with my tutor and I'm all set! Just like to say how friendly, supportive and helpful everyone's been, I'm really impressed with the course, website and materials, I'm so pleased I chose cmc! Thanks again.

Jessica Thomas Marketing Assistant Oritor Services Ltd

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Distance learning

Distance Learning
£1080.00* + VAT
* Awarding body membership and/or assessment fees are not included.

We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
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