Level 4 CIM Award in Marketing

Marketing is a key driver of success in today's dynamic organisations. This course will give you an insight into marketing concepts and tools, and how these are applied to deliver results.

Course overview

Students will develop an understanding of the function of Marketing, the elements of the Marketing Mix and how these can be applied to meet customer needs. The course gives students an understanding of how customer behaviour can enable effective targeting, how external environmental influences affect planning and decision making and the importance of marketing's role in driving success and delivering results.


The award usually takes 6 months to complete. This Award forms part of the CIM Certificate in Professional Marketing or can be studied as a standalone CIM Award. 

Entry requirements

A Bachelor’s degree in any discipline or 2+ years’ experience in a sales or marketing role.

Study hours

This award requires 130 hours of study.

Course modules:

Marketing Mandatory

  • Marketing’s role in driving success and delivering results
  • Customer behaviour and effective targeting
  • External environmental influences and decision making based on environmental auditing
  • Applying the Marketing Mix to address market and customer needs


Assessment is by a 2 hour multiple-choice exam containing 50 questions to be completed in a controlled environment.

What our students say

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

Distance learning

Distance Learning
£360.00* + VAT

Evening classes

Cambridge, UK

02 October 2017, £520.00* + VAT

02 October 2017
£520.00* + VAT
London, UK

04 October 2017, £520.00* + VAT

04 October 2017
£520.00* + VAT

Executive weekends

Cambridge, UK

14 October 2017, £670.00* + VAT

14 October 2017
£670.00* + VAT

Saturday seminars

Bristol, UK

07 October 2017, £520.00* + VAT

07 October 2017
£520.00* + VAT
Manchester, UK

07 October 2017, £520.00* + VAT

07 October 2017
£520.00* + VAT
Edinburgh, UK

30 September 2017, £520.00* + VAT

30 September 2017
£520.00* + VAT
* Awarding body membership and/or assessment fees are not included.

We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.