Level 4 CAM Diploma in Digital Marketing (Analytics and Social Media Monitoring)

We are no longer able to accept new students onto this qualification.

Spread the cost of your course*

Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.

* Available for UK bank accounts only.

Distance learning

Distance Learning

£930.00* + VAT

£930.00* + VAT
* Awarding body membership and/or assessment fees are not included.

Course overview

The CAM Foundation are withdrawing this qualification from December 2018. As a result, we can no longer accept new students.

If you already have part of the qualification and wish to complete it, then please apply for the individual modules.

You may also be interested in the new CIM Digital Diploma

The CAM Diploma in Digital Marketing (Analytics and Social Media Monitoring) provides delegates with both the knowledge underpinning the principles of digital marketing and the skills to handle digital metrics and analytics.

The qualification

The course consists of three mandatory modules, which are listed in detail below.


The full qualification usually takes 12-18 months to complete.

Entry criteria

  • A Bachelor’s degree in any discipline or 2+ years experience in a sales or marketing role.

Course modules:

Marketing and Consumer Behaviour Mandatory

Study hours: 130

  • The Marketing Mix (7Ps)
  • How customers make purchase decisions
  • Theories of marketing using psychology and sociology

Assessment: Assessment is by a work-based assignment.

Digital Marketing Essentials Mandatory

Study hours: 130

  • Search Engine Optimisation (SEO) and Pay-Per-Click (PPC)
  • New and emerging digital trends
  • Social Media
  • Digital metrics, and much more

Assessment: Assessment is by a work-based assignment.

Web Analytics and Social Media Monitoring Mandatory

Study hours: 130

  • Basic online research principles
  • Reviewing customer interactions on a range of digital platforms
  • Brand conversations across all platforms and taking appropriate action

    Assessment: Assessment is by a work-based assignment.

    What our students say

    You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

    Felicity Dale Associate Director, International Strategic Development Global University Systems

    Just a note to say how much I enjoyed my class today. It was well taught and extremely relevant, with lots of hands-on tactics. I really enjoyed the sessions taught by Rob because he imparted such a lot of inside knowledge. So looking forward to more learning with Karl. I shall go ahead and activate the sessions as soon as I have cleared my desk. The analytical stuff is very interesting to me (what I joined the course for really).

    Melandra Smith Founder My Word Agency

    I just wanted to say thanks very much for all your support during my Web Analytics and Social Media Marketing module. I passed with distinction which obviously I wouldn't have achieved without your help. On the back of this, I have now decided to complete the rest of the Diploma and will be in touch with your admin office to take that forward.

    William Lee Business Development Manager Said Business School

    The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

    CMC Alumnus

    Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

    CMC Alumnus

    We're here to assist!

    If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

    +44 (0)1954 234940 Contact us
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