Level 4 CAM Diploma in Digital Marketing (Analytics and Social Media Monitoring)

This qualification is a good introduction for anyone interested in understanding the power of web analytics and social media and how they can improve company performance.

Course overview

The CAM Diploma in Digital Marketing (Analytics and Social Media Monitoring) provides delegates with both the knowledge underpinning the principles of digital marketing and the skills to handle digital metrics and analytics.

The qualification

The course consists of three mandatory modules, which are listed in detail below.


The full qualification usually takes 12-18 months to complete.

Entry criteria

  • A Bachelor’s degree in any discipline or 2+ years experience in a sales or marketing role.

Course modules:

Marketing and Consumer Behaviour Mandatory

Study hours: 130

  • The Marketing Mix (7Ps)
  • How customers make purchase decisions
  • Theories of marketing using psychology and sociology

Assessment: Assessment is by a work-based assignment.

Digital Marketing Essentials Mandatory

Study hours: 130

  • Search Engine Optimisation (SEO) and Pay-Per-Click (PPC)
  • New and emerging digital trends
  • Social Media
  • Digital metrics, and much more

Assessment: Assessment is by a work-based assignment.

Web Analytics and Social Media Monitoring Mandatory

Study hours: 130

  • Basic online research principles
  • Reviewing customer interactions on a range of digital platforms
  • Brand conversations across all platforms and taking appropriate action

    Assessment: Assessment is by a work-based assignment.

    What our students say

    Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

    CMC Alumnus

    The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

    CMC Alumnus

    The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

    Elisabeth Lewis-Jones Then CIPR President

    Just a note to say how much I enjoyed my class today. It was well taught and extremely relevant, with lots of hands-on tactics. I really enjoyed the sessions taught by Rob because he imparted such a lot of inside knowledge. So looking forward to more learning with Karl. I shall go ahead and activate the sessions as soon as I have cleared my desk. The analytical stuff is very interesting to me (what I joined the course for really).

    Melandra Smith Founder My Word Agency

    Distance learning

    Distance Learning
    £930.00* + VAT

    Evening classes

    Cambridge, UK

    17 July 2017, £1230.00* + VAT

    17 July 2017
    £1230.00* + VAT

    Saturday seminars

    Bristol, UK

    08 July 2017, £1230.00* + VAT

    08 July 2017
    £1230.00* + VAT
    Manchester, UK

    08 July 2017, £1230.00* + VAT

    08 July 2017
    £1230.00* + VAT
    Edinburgh, UK

    08 July 2017, £1230.00* + VAT

    08 July 2017
    £1230.00* + VAT
    * Awarding body membership and/or assessment fees are not included.

    We're here to assist!

    If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

    +44 (0)1954 234940 Contact us
    Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.