Level 4 CAM Diploma in Digital Marketing

This qualification provides students with both the knowledge of the principles of digital marketing and the skills to undertake digital marketing planning.

Course overview

This diploma gives you all the latest industry insights, knowledge and skills needed to plan, implement and monitor effective digital marketing campaigns. You will also be able to implement marketing plans using the latest digital tools and practices.

Entry requirements

A Bachelor’s degree in any discipline or 2+ years experience in a sales or marketing role.

The qualification

The full qualification consists of three mandatory modules, which are listed in detail below.


The full qualification usually takes 12-18 months to complete.

Study hours

Each module requires 130 hours of study.

Course modules:

Marketing and Consumer Behaviour Mandatory

  • The Marketing Mix (7Ps)
  • How customers make purchase decisions
  • Theories of marketing using psychology and sociology

Digital Marketing Essentials Mandatory

  • Search Engine Optimisation (SEO) and Pay-Per-Click (PPC)
  • New and emerging digital trends
  • Social Media
  • Digital metrics, and much more

Digital Marketing Planning Mandatory

  • Fundamental digital marketing planning concepts
  • Implementation, measurement and evaluation of successful campaigns
  • Similarities and differences in traditional and digital marketing
  • Relationship marketing and concerns around privacy, trust and security


Assessment for all modules is by work-based assignments.

What our students say

Phil Brown Marketer St. Astier

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also me a lot of confidence.

Clare Montgomery Founder Beaujolais and Beyond

Distance learning

Distance Learning
£930.00* + VAT

Evening classes

Cambridge, UK

17 July 2017, £1230.00* + VAT

17 July 2017
£1230.00* + VAT
London, UK

26 April 2017, £1230.00* + VAT

26 April 2017
£1230.00* + VAT

Executive weekends

Cambridge, UK

11 March 2017, £1380.00* + VAT

11 March 2017
£1380.00* + VAT
Cambridge, UK

18 March 2017, £1380.00* + VAT

18 March 2017
£1380.00* + VAT

Saturday seminars

Bristol, UK

01 July 2017, £1230.00* + VAT

01 July 2017
£1230.00* + VAT
Manchester, UK

08 July 2017, £1230.00* + VAT

08 July 2017
£1230.00* + VAT
Edinburgh, UK

01 July 2017, £1230.00* + VAT

01 July 2017
£1230.00* + VAT
* Awarding body membership and/or assessment fees are not included.

We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.