£395.00* + VAT
24 April 2019, £620.00* + VAT
Tutor: Charles Nixon
Customer Experience Elective24 April 2019 - 12 June 2019
Reference ID: CIMCertLonEve0419
15 July 2019, £620.00* + VAT
Tutor: Katie Hart
Customer Experience Elective15 July 2019 - 02 September 2019
Reference ID: CIMCertCamEve0419
Course overviewDevelop the skills and understanding needed to deliver experiences that meet customer expectations, customer experience frameworks and effective monitoring and measurement techniques. Download sample chapters
DurationThe award usually takes 6 months to complete. It may be studied as part of the full CIM Certificate in Professional Marketing qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.
- A Bachelor’s degree in any discipline or 2+ years’ experience in a sales or marketing role.
Customer Experience MandatoryStudy hours: 130
- Customer requirements within different contexts
- Customer expectations and how to deliver experiences to meet and exceed these
- Effective monitoring and measurement techniques to improve experience
Assessment: Assessment is by a work-based assignment in order to gain the CIM Award.
What our students say
Great tutor sessions and very helpful notes. I have very much enjoyed this module; fantastic and interactive.
Soon after I started working in marketing, by recommendation I joined Cambridge Marketing College. After completing the Certificate I was promoted and decided to return to CMC to start the CIM Professional Diploma. The tutors always went out of their way to help as much as they possibly could, and I am now working as a Marketing Manager and I love what I do. None of this would have been possible without CMC, so thank you all from the bottom of my heart. When there are less pressures at work I'll be back for my Digital Diploma, but for now I'll just keep recommending your services.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
Very good quality of teaching - thank you!
Studying at the Cambridge Marketing College has been great so far, it’s clear that all tutors are passionate about each topic and are driven to share their knowledge with the students.
I have found the Professional Certificate an excellent and crucial input in my marketing manager role: it gave me the theory I was lacking. I felt more grounded, more confident in my knowledge and it has given me an extra strategic edge. The tutors went above and beyond to help us in the preparation of exams and assignments, and I would recommend this for all marketers.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
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