The Award will explore basic online research principles and then examine two themes: web analytics and social media monitoring. Web analytics reviews the effectiveness of company communications and customer interactions on a range of digital marketing platforms including website, social media presences and mobile marketing. Social media monitoring involves using tools to listen to conversations about a brand across digital platforms and taking appropriate action.
A Bachelor’s degree in any discipline or 2+ years experience in a sales or marketing role.
The Award usually takes 6 months to complete.
130 hours of study.
Web Analytics and Social Media Monitoring Mandatory
- Basic online research principles
- Reviewing customer interactions on a range of digital platforms
- Brand conversations across all platforms and taking appropriate action
Assessment is by a work-based assignment.
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