Level 4 CAM Award in Web Analytics and Social Media Monitoring

This Award looks at basic online research principles and considerations for reviewing customer interactions and brand conversations across a range of platforms.

Course overview

The Award will explore basic online research principles and then examine two themes: web analytics and social media monitoring. Web analytics reviews the effectiveness of company communications and customer interactions on a range of digital marketing platforms including website, social media presences and mobile marketing. Social media monitoring involves using tools to listen to conversations about a brand across digital platforms and taking appropriate action.

Entry requirements

A Bachelor’s degree in any discipline or 2+ years experience in a sales or marketing role.


The Award usually takes 6 months to complete. 

Study hours

130 hours of study. 

Course modules:

Web Analytics and Social Media Monitoring Mandatory

  • Basic online research principles
  • Reviewing customer interactions on a range of digital platforms
  • Brand conversations across all platforms and taking appropriate action


Assessment is by a work-based assignment.

What our students say

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

I just wanted to say thanks very much for all your support during my WASMM module. I passed with distinction which obviously I wouldn't have achieved without your help. On the back of this, I have now decided to complete the rest of the Diploma and will be in touch with your admin office to take that forward.

William Lee Business Development Manager Said Business School

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

Distance learning

Distance Learning
£310.00* + VAT
* Awarding body membership and/or assessment fees are not included.

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