Students will look at how organisations deal with the challenges of a fast-moving marketplace and how an understanding of the relationship between marketing and entrepreneurship can enable the delivery of compelling solutions. They will learn the key factors in building and nurturing innovation, the role of internal marketing and the implementation of change programmes.
The award usually takes 6 months to complete. It may be studied as part of the full CIM Diploma in Professional Marketing qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.
4+ years experience in Marketing or a Bachelors degree in business or marketing, where a minimum of 50% of the credits come from marketing.
This award requires 150 hours of study.
Driving Innovation Mandatory
- Embedding innovation to help organisations deal with the challenges of a fast-moving market place
- The relationship between marketing and entrepreneurship
- Key factors in building and nurturing innovation
- The role of internal marketing in supporting a culture of innovation
- Implementing change programmes
Assessment is by a work-based assignment, based on a given scenario and an organisation of your choice.
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17 July 2017, £570.00* + VAT
Driving Innovation Mandatory17 July 2017 - 04 September 2017
Reference ID: CIMDIAwardCambEves
26 April 2017, £570.00* + VAT
Tutor: Charles Nixon
Driving Innovation Mandatory26 April 2017 - 14 June 2017
Reference ID: CIMDIAwardLondon
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