Level 6 CIM Award in Driving Innovation

This award will enable you to take a visionary approach and embed innovation through the lens of entrepreneurial marketing.

Course overview

Students will look at how organisations deal with the challenges of a fast-moving marketplace and how an understanding of the relationship between marketing and entrepreneurship can enable the delivery of compelling solutions. They will learn the key factors in building and nurturing innovation, the role of internal marketing and the implementation of change programmes.


The award usually takes 6 months to complete. It may be studied as part of the full CIM Diploma in Professional Marketing qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.

Entry requirements

4+ years experience in Marketing or a Bachelors degree in business or marketing, where a minimum of 50% of the credits come from marketing.

Study hours

This award requires 150 hours of study.

Course modules:

Driving Innovation Mandatory

  • Embedding innovation to help organisations deal with the challenges of a fast-moving market place
  • The relationship between marketing and entrepreneurship
  • Key factors in building and nurturing innovation
  • The role of internal marketing in supporting a culture of innovation
  • Implementing change programmes


Assessment is by a work-based assignment, based on a given scenario and an organisation of your choice.

What our students say

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Distance learning

Distance Learning
£410.00* + VAT

Evening classes

Cambridge, UK

17 July 2017, £570.00* + VAT

17 July 2017
£570.00* + VAT
* Awarding body membership and/or assessment fees are not included.

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