Students will look at how organisations deal with the challenges of a fast-moving marketplace and how an understanding of the relationship between marketing and entrepreneurship can enable the delivery of compelling solutions. They will learn the key factors in building and nurturing innovation, the role of internal marketing and the implementation of change programmes.
The award usually takes 6 months to complete. It may be studied as part of the full CIM Diploma in Professional Marketing qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.
4+ years experience in Marketing or a Bachelors degree in business or marketing, where a minimum of 50% of the credits come from marketing.
This award requires 150 hours of study.
Driving Innovation Mandatory
- Embedding innovation to help organisations deal with the challenges of a fast-moving market place
- The relationship between marketing and entrepreneurship
- Key factors in building and nurturing innovation
- The role of internal marketing in supporting a culture of innovation
- Implementing change programmes
Assessment is by a work-based assignment, based on a given scenario and an organisation of your choice.
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Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
17 July 2017, £570.00* + VAT
Driving Innovation Mandatory17 July 2017 - 04 September 2017
Reference ID: CIMDIAwardCambEves
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