Marketers need to be able to selectively analyse data for insight, and undertake effective decision making in relation to marketing resources. This course looks at:
- the role of marketing metrics within an organisation
- how a range of measurement techniques can be used to achieve insights and make strategic decisions
- the value of using appropriate data sources to enable effective analysis; and
- how employing analytics tools and techniques can ensure effective decision making.
The award is one of the elective modules of the new CIM Diploma in Professional Marketing and usually takes 6 months to complete. It may be studied as part of the full qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.
Those with 4+ years' of experience working in Marketing; or students with a Bachelors degree in business or marketing, where a minimum of 50% of the credits come from marketing.
This award requires 150 hours of study.
Mastering Metrics Mandatory
- Measuring and managing marketing data for effective decision making
- Effective marketing analysis, analytics tools and techniques
Assessment is by submission of an assignment based on a given scenario and an organisation of your choice.
What our students say
The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
I just wanted to say thank you for all the support you gave whilst doing the mastering metrics course, I really appreciated it and learnt a lot along with building my confidence for marketing overall. Thank you also for an enjoyable revision day.
I really enjoyed all of the mastering metrics classes and felt that I learnt a huge amount. Your classes were really interesting and you are definitely a great source of knowledge! Thanks again for all your help, I am also keen to stay in touch.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
05 February 2018, £570.00* + VAT
Mastering Metrics Mandatory05 February 2018 - 26 March 2018
Reference ID: CIMMMAwardCambEves2018
07 February 2018, £570.00* + VAT
Mastering Metrics Mandatory07 February 2018 - 28 March 2018
Reference ID: CIMMMAwardLondon2018
30 September 2017, £790.00* + VAT
Tutor: Andrew Hatcher
Mastering Metrics Mandatory30 September 2017
01 October 2017
Reference ID: CIMMMAwardCambWE
27 January 2018, £570.00* + VAT
Mastering Metrics Mandatory27 January 2018
10 February 2018
Reference ID: CIMMMAwardBristol2018
10 February 2018, £570.00* + VAT
Mastering Metrics Mandatory10 February 2018
24 February 2018
Reference ID: CIMMMAwardEdin2018
20 January 2018, £570.00* + VAT
Mastering Metrics Mandatory20 January 2018
03 February 2018
Reference ID: CIMMMAwardManc2018
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