Level 6 CIM Award in Mastering Metrics

This course looks at the increasing volume and range of data, innovative methods of analysis and new measures of marketing effectiveness.

Course overview

Marketers need to be able to selectively analyse data for insight, and undertake effective decision making in relation to marketing resources. This course looks at:

  • the role of marketing metrics within an organisation
  • how a range of measurement techniques can be used to achieve insights and make strategic decisions
  • the value of using appropriate data sources to enable effective analysis; and
  • how employing analytics tools and techniques can ensure effective decision making.


The award is one of the elective modules of the new CIM Diploma in Professional Marketing and usually takes 6 months to complete. It may be studied as part of the full qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.

Entry requirements

Those with 4+ years' of experience working in Marketing; or students with a Bachelors degree in business or marketing, where a minimum of 50% of the credits come from marketing.

Study hours

This award requires 150 hours of study.

Course modules:

Mastering Metrics Mandatory

  • Measuring and managing marketing data for effective decision making
  • Effective marketing analysis, analytics tools and techniques


Assessment is by submission of an assignment based on a given scenario and an organisation of your choice.

What our students say

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

I just wanted to say thank you for all the support you gave whilst doing the mastering metrics course, I really appreciated it and learnt a lot along with building my confidence for marketing overall. Thank you also for an enjoyable revision day.

CIM Diploma Student

I really enjoyed all of the mastering metrics classes and felt that I learnt a huge amount. Your classes were really interesting and you are definitely a great source of knowledge! Thanks again for all your help, I am also keen to stay in touch.

CIM Diploma Evening Class Student

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

Distance learning

Distance Learning
£410.00* + VAT

Evening classes

Cambridge, UK

05 February 2018, £570.00* + VAT

05 February 2018
£570.00* + VAT
London, UK

07 February 2018, £570.00* + VAT

07 February 2018
£570.00* + VAT

Executive weekends

Cambridge, UK

30 September 2017, £790.00* + VAT

30 September 2017
£790.00* + VAT

Saturday seminars

Bristol, UK

27 January 2018, £570.00* + VAT

27 January 2018
£570.00* + VAT
Edinburgh, UK

10 February 2018, £570.00* + VAT

10 February 2018
£570.00* + VAT
Manchester, UK

20 January 2018, £570.00* + VAT

20 January 2018
£570.00* + VAT
* Awarding body membership and/or assessment fees are not included.

We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.