Level 6 CIM Award in Mastering Metrics

This course looks at the increasing volume and range of data, innovative methods of analysis and new measures of marketing effectiveness.

Course overview

Marketers need to be able to selectively analyse data for insight, and undertake effective decision making in relation to marketing resources. This course looks at:

  • the role of marketing metrics within an organisation
  • how a range of measurement techniques can be used to achieve insights and make strategic decisions
  • the value of using appropriate data sources to enable effective analysis; and
  • how employing analytics tools and techniques can ensure effective decision making.


The award is one of the elective modules of the new CIM Diploma in Professional Marketing and usually takes 6 months to complete. It may be studied as part of the full qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.

Entry requirements

Those with 4+ years' of experience working in Marketing; or students with a Bachelors degree in business or marketing, where a minimum of 50% of the credits come from marketing.

Study hours

This award requires 150 hours of study.

Course modules:

Mastering Metrics Mandatory

  • Measuring and managing marketing data for effective decision making
  • Effective marketing analysis, analytics tools and techniques


Assessment is by submission of an assignment based on a given scenario and an organisation of your choice.

Distance learning

Distance Learning
£410.00* + VAT

Executive weekends

Cambridge, UK

30 September 2017, £790.00* + VAT

30 September 2017
£790.00* + VAT
* Awarding body membership and/or assessment fees are not included.

We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
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