Level 6 CIM Award in Strategic Marketing

Marketers are presented with many complex choices in the context of a future that is inherently uncertain. This course will enable you to take a strategic approach to planning.

Course overview

This course looks at:

  • the significance of situation analysis
  • the techniques for assessing environments to enable effective decision making
  • how to achieve competitive advantage
  • all stages within the marketing planning process; and
  • how managing resources and employing monitoring and measurement techniques enables the achievement of objectives.


The course is one of the core modules of the CIM Diploma in Professional Marketing and usually takes 6 months to complete. It may be studied as part of the full qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.

Entry requirements

Those with 4+ years' of experience working in Marketing; or students with a Bachelors degree in business or marketing, where a minimum of 50% of the credits come from marketing.

Study hours

This course requires 150 hours of study.

Course modules:

Strategic Marketing Mandatory

  • Using Strategic Marketing planning to achieve competitive advantage
  • Situation analysis and assessing the external and internal environments
  • Effective decision making
  • Employing monitoring and measurement techniques to achieve objectives


Assessment is by the preparation of a strategic marketing plan and a 3 hour, written examination.

What our students say

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

Distance learning

Distance Learning
£410.00* + VAT

Evening classes

London, UK

04 October 2017, £570.00* + VAT

04 October 2017
£570.00* + VAT
Cambridge, UK

23 April 2018, £570.00* + VAT

23 April 2018
£570.00* + VAT

Saturday seminars

Bristol, UK

07 October 2017, £570.00* + VAT

07 October 2017
£570.00* + VAT
Manchester, UK

07 October 2017, £570.00* + VAT

07 October 2017
£570.00* + VAT
Edinburgh, UK

30 September 2017, £570.00* + VAT

30 September 2017
£570.00* + VAT
* Awarding body membership and/or assessment fees are not included.

We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.