Develop the skills and understanding needed to deliver experiences that meet customer expectations, customer experience frameworks and effective monitoring and measurement techniques.
The award usually takes 6 months to complete. It may be studied as part of the full CIM Certificate in Professional Marketing qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.
A Bachelors or Masters degree in any discipline or 2+ years experience in a sales or marketing role.
This award requires 130 hours of study.
Customer Experience Mandatory
- Customer requirements within different contexts
- Customer expectations and how to deliver experiences to meet and exceed these
- Effective monitoring and measurement techniques to improve experience
Assessment is by a work-based assignment in order to gain the CIM Award.
17 July 2017, £520.00* + VAT
Customer Experience Mandatory17 July 2017 - 04 September 2017
Reference ID: CIMCEAwardCambEves
18 March 2017, £670.00* + VAT
Tutor: Natacha Wilson
Customer Experience Mandatory18 March 2017 - 19 March 2017
Reference ID: CIMCEAwardCambWE