Level 4 CIM Award in Customer Experience

Marketers increasingly need to develop deeper knowledge of customers. This award will enable you to understand and enhance customer experience.

Course overview

Develop the skills and understanding needed to deliver experiences that meet customer expectations, customer experience frameworks and effective monitoring and measurement techniques.


The award usually takes 6 months to complete. It may be studied as part of the full CIM Certificate in Professional Marketing qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.

Entry requirements

A Bachelors or Masters degree in any discipline or 2+ years experience in a sales or marketing role.

Study hours

This award requires 130 hours of study.

Course modules:

Customer Experience Mandatory

  • Customer requirements within different contexts
  • Customer expectations and how to deliver experiences to meet and exceed these
  • Effective monitoring and measurement techniques to improve experience


Assessment is by a work-based assignment in order to gain the CIM Award.

What our students say

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

Distance learning

Distance Learning
£360.00* + VAT

Evening classes

Cambridge, UK

17 July 2017, £520.00* + VAT

17 July 2017
£520.00* + VAT
* Awarding body membership and/or assessment fees are not included.

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If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
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