£450.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Explore key concepts of sustainability to gain a better understanding of the level of change that the organisation can achieve and how marketing facilitates that change.
You will consider the role of marketing in engaging with stakeholders to understand how to reframe core strategies and construct a brand purpose that aligns with relevant sustainability imperatives.
Plan, resource and execute key actions, and communicate how and why your organisation is responding to the evolving sustainability agenda.
- A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
- 4+ years’ marketing experience
Course module :
Sustainability MandatoryStudy hours: 170, split into a provided weekly study plan.
- Understand what sustainability means for business and society
- Assess your organisation's greater purpose and the role of marketing in achieving sustainability now and in the future
- Determine a customer focused approach
- Evaluate ways to co-create with stakeholders to deliver change
- Determine the resources required to make long-term value and profitable solutions
- Create a plan to implement change and measure results through effective results
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
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