Level 4 CAM Award in Marketing and Consumer Behaviour

This Award aims to provide candidates with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations.

Course overview

This Award aims to provide candidates with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The Award explains the links between communications and marketing and provides knowledge of fundamental theories and techniques of research and consumer behaviour, and their application to marketing communications.

Entry requirements 

A Bachelor’s degree in any discipline or 2+ years experience in a sales or marketing role.

Duration 

The Award usually takes 6 months to complete.

Study hours 

Each module requires 130 hours of study.

Course modules:

Marketing and Consumer Behaviour Mandatory

  • The Marketing Mix (7Ps)
  • How customers make purchase decisions
  • Theories of marketing using psychology and sociology

Assessment

Assessment is by a work-based assignment.

What our students say

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

Distance learning

Distance Learning
£310.00* + VAT

Executive weekends

Cambridge, UK

30 September 2017, £510.00* + VAT

30 September 2017
£510.00* + VAT

Saturday seminars

Bristol, UK

30 September 2017, £410.00* + VAT

30 September 2017
£410.00* + VAT
Edinburgh, UK

30 September 2017, £410.00* + VAT

30 September 2017
£410.00* + VAT
* Awarding body membership and/or assessment fees are not included.

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