Level 4 CAM Award in Digital Marketing Planning

This Award forms part of the Diploma in Digital Marketing and is a good introduction for anyone interested in understanding the power of digital marketing planning and how it can improve company performance.

Course overview

This Award aims to provide candidates with the skills and knowledge to understand the fundamental digital marketing planning concepts for an organisation, together with key factors involved with the implementation, measurement and evaluation of successful campaigns.

Entry requirements 

A Bachelor’s degree in any discipline or 2+ years experience in a sales or marketing role.


The Award usually takes 6 months to complete.

Study hours

130 hours of study.

Course modules:

Digital Marketing Planning Mandatory

  • Fundamental digital marketing planning concepts
  • Implementation, measurement and evaluation of successful campaigns
  • Similarities and differences in traditional and digital marketing
  • Relationship marketing and concerns around privacy, trust and security


Assessment is by a work-based assignment.

What our students say

I found the seminars very informative and relevant. Really good preparation for the assignment!

Digital Marketing Student

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Distance learning

Distance Learning
£310.00* + VAT

Evening classes

Cambridge, UK

17 July 2017, £410.00* + VAT

17 July 2017
£410.00* + VAT

Saturday seminars

Bristol, UK

01 July 2017, £410.00* + VAT

01 July 2017
£410.00* + VAT
Manchester, UK

15 July 2017, £410.00* + VAT

15 July 2017
£410.00* + VAT
Edinburgh, UK

01 July 2017, £410.00* + VAT

01 July 2017
£410.00* + VAT
* Awarding body membership and/or assessment fees are not included.

We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
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