Level 4 CAM Award in Digital Marketing Essentials

This Award forms part of the CAM Diploma in Digital Marketing and provides a good introduction for anyone interested in understanding the power of digital marketing and how it can improve company performance.

Course overview

The Award covers search engine optimisation (SEO), pay-per-click (PPC), new and emerging advertising media, e-mail marketing, viral marketing, online PR, affiliate marketing, e-commerce and social media. It also looks at digital metrics in the form of voice of the customer (VOC), A/B tests and usability studies. Legislation, regulations and codes of practice are examined.

Entry requirements 

A Bachelor’s degree in any discipline or 2+ years experience in a sales or marketing role.


The Award usually takes 6 months to complete.

Study hours 

130 hours of study.

Course modules:

Digital Marketing Essentials Mandatory

  • Search Engine Optimisation (SEO) and Pay-Per-Click (PPC)
  • New and emerging digital trends
  • Social Media
  • Digital metrics, and much more


Assessment is by a work-based assignment.

What our students say

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

Thank you for a great session on Saturday, it was brilliant and I think I’ve encouraged half my team to attend the Digital Marketing Planning session now!

Digital Marketing Student

I have received notification last night from the CIM regarding my DME assignment, and I am really very excited to let you know that I have achieved a score of 78%, obtaining a Grade A ! This has been a very pleasant surprise and a nice one to start the weekend with! I wanted to take a moment to thank you for being such a wonderful teacher, I very much enjoyed the summer classes you taught. I really am grateful for your time in guiding me and providing the very useful feedback on my first draft, without which it would not be possible for me to achieve my grade.

Su Ann Khoo GPO Marketing GSK

Great digital marketing seminar today from Cambridge Marketing College. Easily the best I have been to.

Digital Marketing Student

Distance learning

Distance Learning
£310.00* + VAT

Evening classes

Cambridge, UK

17 July 2017, £410.00* + VAT

17 July 2017
£410.00* + VAT

Saturday seminars

Bristol, UK

08 July 2017, £410.00* + VAT

08 July 2017
£410.00* + VAT
Manchester, UK

08 July 2017, £410.00* + VAT

08 July 2017
£410.00* + VAT
Edinburgh, UK

08 July 2017, £410.00* + VAT

08 July 2017
£410.00* + VAT
* Awarding body membership and/or assessment fees are not included.

We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.