Level 4 CAM Award in Digital Marketing Essentials

This Award forms part of the CAM Diploma in Digital Marketing and provides a good introduction for anyone interested in understanding the power of digital marketing and how it can improve company performance.

Course overview

The Award covers search engine optimisation (SEO), pay-per-click (PPC), new and emerging advertising media, e-mail marketing, viral marketing, online PR, affiliate marketing, e-commerce and social media. It also looks at digital metrics in the form of voice of the customer (VOC), A/B tests and usability studies. Legislation, regulations and codes of practice are examined.

Entry requirements 

A Bachelor’s degree in any discipline or 2+ years experience in a sales or marketing role.


The Award usually takes 6 months to complete.

Study hours 

130 hours of study.

Course modules:

Digital Marketing Essentials Mandatory

  • Search Engine Optimisation (SEO) and Pay-Per-Click (PPC)
  • New and emerging digital trends
  • Social Media
  • Digital metrics, and much more


Assessment is by a work-based assignment.

Distance learning

Distance Learning
£310.00* + VAT

Evening classes

Cambridge, UK

17 July 2017, £410.00* + VAT

17 July 2017
£410.00* + VAT
London, UK

26 April 2017, £410.00* + VAT

26 April 2017
£410.00* + VAT

Executive weekends

Cambridge, UK

18 March 2017, £510.00* + VAT

18 March 2017
£510.00* + VAT

Saturday seminars

Bristol, UK

08 July 2017, £410.00* + VAT

08 July 2017
£410.00* + VAT
Manchester, UK

08 July 2017, £410.00* + VAT

08 July 2017
£410.00* + VAT
Edinburgh, UK

08 July 2017, £410.00* + VAT

08 July 2017
£410.00* + VAT
* Awarding body membership and/or assessment fees are not included.

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If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
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