Level 6

CIM Award in Managing Brands: Professional Services

Revised

Take a strategic approach to branding and gain the skills to effectively position and manage your brand. Start at any time with online learning or via our virtual classroom dates below.

Online learning

Online Learning

£450.00* + VAT

£450.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

With our Professional Services pathway, students learn the same skills and knowledge as the standard Diploma in Professional Marketing but with a professional services twist to suit their industry. Students receive a specialist textbook and additional tutor, who is an expert in dealing with marketing for the sector. This course is offered in partnership with the Professional Services Marketing Group (PSMG). 

Further information on this Award and a full syllabus link are below.

Duration

3-6 months

Entry criteria

  • A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
  • 4+ years’ marketing experience

Course module:

Managing Brands: Professional Services Mandatory

Study hours: 170, split into a provided weekly study plan.

  • Understand how brands are defined and positioned to add value to organisations
  • Assess the elements of brand strategy
  • Understand the factors that drive brand identity and success
  • Develop a brand plan to deliver the brand strategy
  • Apply a range of techniques to manage the resources to deliver the brand plan
  • Interpret brand metrics and adapt the brand plan for continuous improvement


You can view the full syllabus for the module here.

Assessment: Assignment based on an organisation of your choice.

What our students say

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.

Nooria P. Apprentice Marketing Executive, Abcam

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder, Beaujolais and Beyond

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student, Gilead Sciences Inc.

The course material follows a logical structure and provides a variety of learning methods depending on preference. The level of support provided by the college is outstanding. My learning is tailored to my personal objectives and work priorities which means I can balance workloads alongside developing my career aspirations as a marketing professional.

Kimberley Wright Marketing Executive Apprentice, Expleo

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

After working in Marketing for a year already; I’m thoroughly enjoying this apprenticeship, it’s already taught me lots of valuable information that I use on a day-to-day basis. The coursework is easily accessed and allows me to work at my own pace whilst balancing my job at the same time.


Dylan Cooper Marketing Assistant Apprentice, The Parts Alliance

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