£450.00* + VAT
Managing Brands: Professional Services Mandatory
Reference ID: DL574
* Please note: Awarding body membership and/or assessment fees are not included.
With our Professional Services pathway, students learn the same skills and knowledge as the standard Diploma in Professional Marketing but with a professional services twist to suit their industry. Students receive a specialist textbook and additional tutor, who is an expert in dealing with marketing for the sector. This course is offered in partnership with the Professional Services Marketing Group (PSMG).
Further information on this Award and a full syllabus link are below.
- A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
- 4+ years’ marketing experience
Course module :
Managing Brands: Professional Services MandatoryStudy hours: 170, split into a provided weekly study plan.
- Understand how brands are defined and positioned to add value to organisations
- Assess the elements of brand strategy
- Understand the factors that drive brand identity and success
- Develop a brand plan to deliver the brand strategy
- Apply a range of techniques to manage the resources to deliver the brand plan
- Interpret brand metrics and adapt the brand plan for continuous improvement
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
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It had been over 12 years since I had undertaken any further education so the though of study filled me with dread. Juggling a new job, family commitments and studying for my Diploma took a lot of hard work but the support and assistance from the College, lecturers, PSMG and fellow students was fantastic and a great team spirit rapidly built up.
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