£450.00* + VAT
Managing Brands: Professional Services Mandatory
Reference ID: DL574
* Please note: Awarding body membership and/or assessment fees are not included.
With our Professional Services pathway, students learn the same skills and knowledge as the standard Diploma in Professional Marketing but with a professional services twist to suit their industry. Students receive a specialist textbook and additional tutor, who is an expert in dealing with marketing for the sector. This course is offered in partnership with the Professional Services Marketing Group (PSMG).
Further information on this Award and a full syllabus link are below.
- A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
- 4+ years’ marketing experience
Managing Brands: Professional Services MandatoryStudy hours: 170, split into a provided weekly study plan.
- Understand how brands are defined and positioned to add value to organisations
- Assess the elements of brand strategy
- Understand the factors that drive brand identity and success
- Develop a brand plan to deliver the brand strategy
- Apply a range of techniques to manage the resources to deliver the brand plan
- Interpret brand metrics and adapt the brand plan for continuous improvement
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
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After working in Marketing for a year already; I’m thoroughly enjoying this apprenticeship, it’s already taught me lots of valuable information that I use on a day-to-day basis. The coursework is easily accessed and allows me to work at my own pace whilst balancing my job at the same time.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
The course material follows a logical structure and
provides a variety of learning methods depending on preference. The level of
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Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
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