Level 6

CIM Award in Innovation in Marketing: Professional Services

Revised

Take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. Start at any time with online learning or via our virtual classroom dates below.

Online learning

Online Learning

£450.00* + VAT

£450.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

With our Professional Services pathway, students learn the same skills and knowledge as the standard Diploma in Professional Marketing but with a professional services twist to suit their industry. Students receive a specialist textbook and additional tutor, who is an expert in dealing with marketing for the sector. This course is offered in partnership with the Professional Services Marketing Group (PSMG). 

Further information on this Award and a full syllabus link are below.

Duration

3-6 months

Entry criteria

  • A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
  • 4+ years’ marketing experience

Course module:

Innovation in Marketing: Professional Services Mandatory

Study hours: 170, split into a provided weekly study plan.

  • Understand how innovation and disruption are influencing organisational growth
  • Assess the key factors that facilitate innovation in organisations
  • Apply principles of innovation throughout the marketing function
  • Develop a business case for a marketing related innovation
  • Understand the activities required for the implementation of innovative marketing
  • Develop a plan for the communication of innovation


You can view the full syllabus for the module here.

Assessment: Assignment based on an organisation of your choice.

What our students say

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

I found the whole organisation, content and quality to be exceptionally high. The coursework was challenging (especially balancing with a demanding full time job!) but provided great insight to enable me to take the next steps in my career. The tutors were also very helpful indeed.

CMC Professional Services Alumnus

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! ;) Many thanks indeed..

Allie Mae Taylor Director, Have Design & Marketing

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

This is my second course with the CMC and I would recommend them to anyone looking for a high quality, informative and, most importantly, usable marketing course.

Nicola O'Loughlin Marketing Manager, Woodfines LLP

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

It had been over 12 years since I had undertaken any further education so the though of study filled me with dread. Juggling a new job, family commitments and studying for my Diploma took a lot of hard work but the support and assistance from the College, lecturers, PSMG and fellow students was fantastic and a great team spirit rapidly built up.

Pippa Corbett Marketing Manager, Peters, Elworthy & Moore

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