£450.00* + VAT
Marketing and Digital Strategy: Professional Services Mandatory
Reference ID: DL574
* Please note: Awarding body membership and/or assessment fees are not included.
With our Professional Services pathway, students learn the same skills and knowledge as the standard Diploma in Professional Marketing but with a professional services twist to suit their industry. Students receive a specialist textbook and additional tutor, who is an expert in dealing with marketing for the sector. This course is offered in partnership with the Professional Services Marketing Group (PSMG).
Further information on this Award and a full syllabus link are below.
- A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
- 4+ years’ marketing experience
Course module :
Marketing and Digital Strategy: Professional Services MandatoryStudy hours: 170, split into a provided weekly study plan.
- Understand how to analyse an organisation’s current and future internal and external environments
- Interpret relevant information and insights to recommend and inform strategic decision making
- Develop marketing objectives and strategy to deliver organisational objectives
- Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives
- Define the resources required to deliver the strategic marketing plan
- Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
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