Level 3 CIM Foundation Certificate in Marketing

The CIM Foundation Certificate is an ideal introduction to marketing. It looks at marketing in different situations and considers the Not for Profit, Service and Business to Business sectors as well as the Consumer market.

Spread the cost of your course*

Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 4 equal monthly instalments.

* Available for UK bank accounts only.

Distance learning

Distance Learning

£520.00* + VAT

£520.00* + VAT

Evening classes

London, UK

31 January 2018, £840.00* + VAT

31 January 2018
£840.00* + VAT
Cambridge, UK

05 February 2018, £840.00* + VAT

05 February 2018
£840.00* + VAT

Executive weekends

Cambridge, UK

27 January 2018, £920.00* + VAT

27 January 2018
£920.00* + VAT

Saturday seminars

Edinburgh, UK

03 February 2018, £840.00* + VAT

03 February 2018
£840.00* + VAT
Bristol, UK

27 January 2018, £840.00* + VAT

27 January 2018
£840.00* + VAT
Manchester, UK

20 January 2018, £840.00* + VAT

20 January 2018
£840.00* + VAT
* Awarding body membership and/or assessment fees are not included.

Course overview

The CIM Foundation Certificate will provide you with the understanding of the function of marketing and its role in an organisation. You will learn about the seven Ps  of the marketing mix and how to apply it. You will understand more about customers and managing customer relationships and be able to communicate with internal and external customers in different ways.

Entry requirements

This course is ideal for students who want to learn more about marketing, whether they are in a marketing job or not, and who are educated to A-Level standard.


The full qualification usually takes 9 months to complete but the College provides you with 12 months support.

Entry criteria

  • Each module requires 90 hours of study.

Course modules:

Marketing Principles Mandatory

Study hours: 90

You will understand the key concepts and terminology used in marketing, and its role within organisations

You will identify key components of the marketing environment and appreciate how to collect and use relevant information. You will also learn the the marketing mix and how it is applied in different organisations.

  • The influence of customer behaviour and the marketing environment
  • Marketing within organisations
  • The Marketing Mix (7Ps)

Assessment: A 90 minute online exam with 50 multiple-choice questions.

Customer Communications Mandatory

Study hours: 90

You will learn how marketing communications can be used to engage with customers. You will understand the process of marketing communications, and the range of tools available. You will also explore how to develop a successful marketing communications campaign, and how the campaign can be put into practice.

  • Successful marketing campaign development and how to engage customers
  • Customer relationships; managing and monitoring

Assessment: Assessed by writing a 7 page assignment on an organisation of your choice.

What our students say

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development Global University Systems

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

I loved studying for my Marketing qualification with Cambridge Marketing College - I was able to fit study around my other commitments, (as a distance learner), and I benefited from having a very experienced, helpful and knowledgeable tutor assigned to me. My tutor was contactable via email at any time, and always responded quickly to my (many!) queries. I found the resources, (podcasts, study guides and books) to be of very high quality, being extremely well put-together and written. The staff at the college are always incredibly friendly and ready to help. I would recommend the course highly to anyone wanting to gain marketing skills or update their existing skills.

Giovanna Pierce Technical Officer BT

I made a very good decision, as my studies at CMC improved my overall understanding of marketing, not only market research and helped me get my current position as Market Research Executive at the RAC. The fact that I'm a CMC student and I had gained a CIM Award in Metrics convinced the interview panel I was the right candidate.I am very happy with my CMC experience and would recommend the College to anyone looking for a career change to marketing.

Oleksii Novakov Market Research Executive RAC

We're here to assist!

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