Level 3 CIM Foundation Certificate in Marketing

The CIM Foundation Certificate is an ideal introduction to marketing. It looks at marketing in different situations and considers the Not for Profit, Service and Business to Business sectors as well as the Consumer market.

Spread the cost of your course*

Take advantage and make an initial payment of £200.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 4 equal monthly instalments.

* Available for UK bank accounts only.

Distance learning

Distance Learning

£520.00* + VAT

£520.00* + VAT

Evening classes

London, UK

30 January 2019, £890.00* + VAT

30 January 2019
£890.00* + VAT
Cambridge, UK

04 February 2019, £890.00* + VAT

04 February 2019
£890.00* + VAT

Executive weekends

Cambridge, UK

26 January 2019, £920.00* + VAT

26 January 2019
£920.00* + VAT

Saturday seminars

Bristol, UK

26 January 2019, £890.00* + VAT

26 January 2019
£890.00* + VAT
Manchester, UK

19 January 2019, £890.00* + VAT

19 January 2019
£890.00* + VAT
Edinburgh, UK

26 January 2019, £890.00* + VAT

26 January 2019
£890.00* + VAT
* Awarding body membership and/or assessment fees are not included.

Course overview

The CIM Foundation Certificate will provide you with the understanding of the function of marketing and its role in an organisation. You will learn about the seven Ps  of the marketing mix and how to apply it. You will understand more about customers and managing customer relationships and be able to communicate with internal and external customers in different ways.

Entry requirements

This course is ideal for students who want to learn more about marketing, whether they are in a marketing job or not, and who are educated to A-Level standard.


The full qualification usually takes 9 months to complete but the College provides you with 12 months support.

Entry criteria

  • Each module requires 90 hours of study.

Course modules:

Marketing Principles Mandatory

Study hours: 90

You will understand the key concepts and terminology used in marketing, and its role within organisations

You will identify key components of the marketing environment and appreciate how to collect and use relevant information. You will also learn the the marketing mix and how it is applied in different organisations.

  • The influence of customer behaviour and the marketing environment
  • Marketing within organisations
  • The Marketing Mix (7Ps)

Assessment: A 90 minute online exam with 50 multiple-choice questions.

Customer Communications Elective

Study hours: 90

You will learn how marketing communications can be used to engage with customers. You will understand the process of marketing communications, and the range of tools available. You will also explore how to develop a successful marketing communications campaign, and how the campaign can be put into practice.

  • Successful marketing campaign development and how to engage customers
  • Customer relationships; managing and monitoring

Assessment: Assessed by writing a 7 page assignment on an organisation of your choice.

Digital Essentials Elective

Study hours: 6-8 per week, 90 per module.

This module provides you with an understanding of what is meant by digital marketing and the key communication tools used. It outlines:

  • the key factors that influence the digital consumer, including social networks and virtual communities.
  • the importance of developing campaign content aimed at specific market segments.
  • how campaigns can be measured.

Assessment: You will be assessed by assignment based on a given scenario and an organisation of choice.

What our students say

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

All done! Thanks again for the taught sessions and the clear and thorough feedback you provided on the draft assignment. You've been fantastic and I honestly wouldn't hesitate to recommend your classes to anybody. ...Time for a beer!

Richard Woolf Assistant Manager Chalfont Park Hospitality

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder Beaujolais and Beyond

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development Global University Systems

I loved studying for my Marketing qualification with Cambridge Marketing College - I was able to fit study around my other commitments, (as a distance learner), and I benefited from having a very experienced, helpful and knowledgeable tutor assigned to me. My tutor was contactable via email at any time, and always responded quickly to my (many!) queries. I found the resources, (podcasts, study guides and books) to be of very high quality, being extremely well put-together and written. The staff at the college are always incredibly friendly and ready to help. I would recommend the course highly to anyone wanting to gain marketing skills or update their existing skills.

Giovanna Pierce Technical Officer BT

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

We're here to assist!

If you have any questions or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
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