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£520.00* + VAT
Marketing Principles Mandatory
Customer Communications Elective
Digital Essentials Elective
Reference ID: DL20
30 January 2019, £890.00* + VAT
04 February 2019, £890.00* + VAT
26 January 2019, £920.00* + VAT
Marketing Principles Mandatory12 October 2019 - 13 October 2019
Customer Communications Elective26 January 2019 - 27 January 2019
Digital Essentials Elective16 March 2019 - 17 March 2019
Reference ID: CIMFouCamWE0119
26 January 2019, £890.00* + VAT
19 January 2019, £890.00* + VAT
26 January 2019, £890.00* + VAT
The CIM Foundation Certificate will provide you with the understanding of the function of marketing and its role in an organisation. You will learn about the seven Ps of the marketing mix and how to apply it. You will understand more about customers and managing customer relationships and be able to communicate with internal and external customers in different ways.
This course is ideal for students who want to learn more about marketing, whether they are in a marketing job or not, and who are educated to A-Level standard.
DurationThe full qualification usually takes 9 months to complete but the College provides you with 12 months support.
- Each module requires 90 hours of study.
Marketing Principles MandatoryStudy hours: 90
You will understand the key concepts and terminology used in marketing, and its role within organisations
You will identify key components of the marketing environment and appreciate how to collect and use relevant information. You will also learn the the marketing mix and how it is applied in different organisations.
- The influence of customer behaviour and the marketing environment
- Marketing within organisations
- The Marketing Mix (7Ps)
Assessment: A 90 minute online exam with 50 multiple-choice questions.
Customer Communications ElectiveStudy hours: 90
You will learn how marketing communications
can be used to engage with customers. You will understand the process of marketing
communications, and the range of tools available. You will also explore
how to develop a successful marketing communications campaign, and how the campaign can be put into practice.
- Successful marketing campaign development and how to engage customers
- Customer relationships; managing and monitoring
Assessment: Assessed by writing a 7 page assignment on an organisation of your choice.
Digital Essentials ElectiveStudy hours: 6-8 per week, 90 per module.
This module provides you with an understanding of what is meant by digital marketing and the key communication tools used. It outlines:
- the key factors that influence the digital consumer, including social networks and virtual communities.
- the importance of developing campaign content aimed at specific market segments.
- how campaigns can be measured.
Assessment: You will be assessed by assignment based on a given scenario and an organisation of choice.
What our students say
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
All done! Thanks again for the taught sessions and the clear and thorough feedback you provided on the draft assignment. You've been fantastic and I honestly wouldn't hesitate to recommend your classes to anybody. ...Time for a beer!
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
I loved studying for my Marketing qualification with Cambridge Marketing College - I was able to fit study around my other commitments, (as a distance learner), and I benefited from having a very experienced, helpful and knowledgeable tutor assigned to me. My tutor was contactable via email at any time, and always responded quickly to my (many!) queries. I found the resources, (podcasts, study guides and books) to be of very high quality, being extremely well put-together and written. The staff at the college are always incredibly friendly and ready to help. I would recommend the course highly to anyone wanting to gain marketing skills or update their existing skills.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.