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£520.00* + VAT
Marketing Principles Mandatory
Customer Communications Mandatory
Reference ID: DL20
31 January 2018, £840.00* + VAT
Tutor: Nick Wake
Marketing Principles Mandatory03 October 2018 - 28 November 2018
Customer Communications Mandatory31 January 2018 - 21 March 2018
Reference ID: CIMFounLon0118
05 February 2018, £840.00* + VAT
27 January 2018, £920.00* + VAT
Tutor: Nick Wake
Marketing Principles Mandatory13 October 2018 - 14 October 2018
Customer Communications Mandatory27 January 2018 - 28 January 2018
Reference ID: CIMFounCamWE0118
03 February 2018, £840.00* + VAT
27 January 2018, £840.00* + VAT
Tutor: Nick Wake
Marketing Principles Mandatory06 October 2018
20 October 2018
Customer Communications Mandatory27 January 2018
10 February 2018
Reference ID: CIMFounBris0118
20 January 2018, £840.00* + VAT
The CIM Foundation Certificate will provide you with the understanding of the function of marketing and its role in an organisation. You will learn about the seven Ps of the marketing mix and how to apply it. You will understand more about customers and managing customer relationships and be able to communicate with internal and external customers in different ways.
This course is ideal for students who want to learn more about marketing, whether they are in a marketing job or not, and who are educated to A-Level standard.
DurationThe full qualification usually takes 9 months to complete but the College provides you with 12 months support.
- Each module requires 90 hours of study.
Marketing Principles MandatoryStudy hours: 90
You will understand the key concepts and terminology used in marketing, and its role within organisations
You will identify key components of the marketing environment and appreciate how to collect and use relevant information. You will also learn the the marketing mix and how it is applied in different organisations.
- The influence of customer behaviour and the marketing environment
- Marketing within organisations
- The Marketing Mix (7Ps)
Assessment: A 90 minute online exam with 50 multiple-choice questions.
Customer Communications MandatoryStudy hours: 90
You will learn how marketing communications
can be used to engage with customers. You will understand the process of marketing
communications, and the range of tools available. You will also explore
how to develop a successful marketing communications campaign, and how the campaign can be put into practice.
- Successful marketing campaign development and how to engage customers
- Customer relationships; managing and monitoring
Assessment: Assessed by writing a 7 page assignment on an organisation of your choice.
What our students say
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
I loved studying for my Marketing qualification with Cambridge Marketing College - I was able to fit study around my other commitments, (as a distance learner), and I benefited from having a very experienced, helpful and knowledgeable tutor assigned to me. My tutor was contactable via email at any time, and always responded quickly to my (many!) queries. I found the resources, (podcasts, study guides and books) to be of very high quality, being extremely well put-together and written. The staff at the college are always incredibly friendly and ready to help. I would recommend the course highly to anyone wanting to gain marketing skills or update their existing skills.
I made a very good decision, as my studies at CMC improved my overall understanding of marketing, not only market research and helped me get my current position as Market Research Executive at the RAC. The fact that I'm a CMC student and I had gained a CIM Award in Metrics convinced the interview panel I was the right candidate.I am very happy with my CMC experience and would recommend the College to anyone looking for a career change to marketing.