The CIPR Foundation Award is an A-level equivalent qualification and provides a detailed introduction to PR, including essential writing and other technical skills. The course is designed for those new to public relations who want to learn the basic techniques of this communications discipline. Study days and support will be given by an experienced PR practitioner.
Study sessions involve a range of learning methods including interactive exercises, video material and case studies, and will be backed up with study session material and further reading sources.
To study this course, students will need:
- at least 5 GCSEs at grade C or above,
- PLUS, proficiency in English (via an International Language Testing System (IELTS) with band score of 7.0 or above or equivalent).
If you do not have the necessary entry requirements, you may still be accepted at the discretion of the CIPR on the basis of your professional experience (not necessarily in public relations).
This course usually takes 6 months to complete.
There are 3 units to this course.
Distinguishing PR Activities Mandatory
The role of public relations within an organisation, its relationship with marketing and other communications disciplines and key concepts such as relationship building, managing reputation and engaging people.
Writing for News Media & Online Activities Mandatory
The skills of effective writing and best practice in working with the news media and online audiences using social media.
Ethics & the PR Professional Mandatory
The role of the professional PR practitioner and ethical issues.
Assessment is by a three-hour timed exam at the end of the course.
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