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01 July 2023, £515.00* + VAT
01 July 2023, £515.00* + VAT
01 July 2023, £515.00* + VAT
01 July 2023, £515.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overview
Appreciate the impact that digital technology has had on marketing activities and its effect on customers. Understand the digital marketing tools available, how those tools can be used and how to develop digital marketing content.
Duration
3 monthsEntry criteria
- A-Levels (or equivalent)
- English language proficiency
Course module :
Digital Fundamentals Mandatory
Study hours: 120, split into a provided weekly study plan.- Understand the impact of digital technology on marketing activities
- Understand the effect of digital technologies on customers
- Understand the use of digital marketing tools
- Outline the development of digital marketing content
- Know how to develop digital marketing communications campaigns
- Understand how to measure digital marketing communications campaigns
You can view the full syllabus for the module here.
Assessment: Work based assignment, based on an organisation of your choice.
What our students say
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
All done! Thanks again for the taught sessions and the clear and thorough feedback you provided on the draft assignment. You've been fantastic and I honestly wouldn't hesitate to recommend your classes to anybody. ...Time for a beer!
I loved studying for my Marketing qualification with Cambridge Marketing College - I was able to fit study around my other commitments, (as a distance learner), and I benefited from having a very experienced, helpful and knowledgeable tutor assigned to me. My tutor was contactable via email at any time, and always responded quickly to my (many!) queries. I found the resources, (podcasts, study guides and books) to be of very high quality, being extremely well put-together and written. The staff at the college are always incredibly friendly and ready to help. I would recommend the course highly to anyone wanting to gain marketing skills or update their existing skills.
I PASSED!!!! So so chuffed, I couldn’t have done it without you. Thank you for answering every call and message without delay in the final weeks and days. Plus thank you for your feedback on my draft. This has been a new experience for me and I have learnt so much and I know without your input I wouldn’t have been able to achieve it.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
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