£450.00* + VAT
01 February 2021, £730.00* + VAT
Innovation in Marketing Mandatory01 February 2021 - 22 March 2021
Reference ID: CIMDipCamEve0920
03 February 2021, £730.00* + VAT
Innovation in Marketing Mandatory03 February 2021 - 24 March 2021
Reference ID: CIMDipLonEve0920
26 September 2020, £765.00* + VAT
Tutor: Charles Nixon
Innovation in Marketing Mandatory26 September 2020 - 27 September 2020
Reference ID: CIMDipCamWE0920
23 January 2021, £765.00* + VAT
Innovation in Marketing Mandatory23 January 2021
06 February 2021
Reference ID: CIMDipBriSS0920
06 February 2021, £730.00* + VAT
Innovation in Marketing Mandatory06 February 2021
20 February 2021
Reference ID: CIMDipEdinSS0920
* Please note: Awarding body membership and/or assessment fees are not included.
This module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. You will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function. You will also be able to use internal and external marketing in supporting a specific innovation.
- A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
- 4+ years’ marketing experience
Innovation in Marketing MandatoryStudy hours: 170, split into a provided weekly study plan.
- Understand how innovation and disruption are influencing organisational growth
- Assess the key factors that facilitate innovation in organisations
- Apply principles of innovation throughout the marketing function
- Develop a business case for a marketing related innovation
- Understand the activities required for the implementation of innovative marketing
- Develop a plan for the communication of innovation
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
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In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
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