Level 3

CIM Award in Communications in Practice

Revised

Understand the kinds of customer you may have and how communications can be used to engage with them. Start at any time with online learning or via our virtual classroom dates below.

Online learning

Online Learning

£310.00* + VAT

£310.00* + VAT

Please note: All 2020 modules will be run via virtual classrooms.


Evening classes

Cambridge, UK

01 February 2021, £515.00* + VAT

01 February 2021
£515.00* + VAT
London, UK

03 February 2021, £515.00* + VAT

03 February 2021
£515.00* + VAT

Executive weekends

Cambridge, UK

23 January 2021, £530.00* + VAT

23 January 2021
£530.00* + VAT

Saturday seminars

Bristol, UK

23 January 2021, £515.00* + VAT

23 January 2021
£515.00* + VAT
Edinburgh, UK

06 February 2021, £515.00* + VAT

06 February 2021
£515.00* + VAT
Manchester, UK

23 January 2021, £515.00* + VAT

23 January 2021
£515.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

This module provides an understanding of how communications can be used in practice to engage with customers. On completion of the module, you will have an appreciation of the different customers that an organisation may have and how those customers make buying decisions. You will also have an understanding of the purpose of marketing communications and a knowledge of the range of communications tools available.

Finally, you will know how to prepare an outline customer communications plan and how to measure the plan’s effectiveness.

Duration

3 months

Entry criteria

  • A-Levels (or equivalent)
  • English language proficiency

Course module:

Communications in Practice Mandatory

Study hours: 120, split into a provided weekly study plan.

  • Identify different types of customer
  • Identify how customers make purchasing decisions
  • Outline the purpose of customer communications
  • Understand the range of communications tools
  • Outline the structure and content of a customer communications plan
  • Know how the effectiveness of a communications plan can be measured and evaluated


You can view the full syllabus for the module here.

Assessment: Work based assignment, based on an organisation of your choice.

What our students say

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

The course material follows a logical structure and provides a variety of learning methods depending on preference. The level of support provided by the college is outstanding. My learning is tailored to my personal objectives and work priorities which means I can balance workloads alongside developing my career aspirations as a marketing professional.

Kimberley Wright Marketing Executive Apprentice, Expleo

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder, Beaujolais and Beyond

Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.

Nooria P. Apprentice Marketing Executive, Abcam

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student, Gilead Sciences Inc.

After working in Marketing for a year already; I’m thoroughly enjoying this apprenticeship, it’s already taught me lots of valuable information that I use on a day-to-day basis. The coursework is easily accessed and allows me to work at my own pace whilst balancing my job at the same time.


Dylan Cooper Marketing Assistant Apprentice, The Parts Alliance

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