Online learning
£310.00* + VAT
Evening classes
02 October 2023, £515.00* + VAT
04 October 2023, £515.00* + VAT
Saturday seminars
23 September 2023, £515.00* + VAT
23 September 2023, £515.00* + VAT
23 September 2023, £515.00* + VAT
23 September 2023, £515.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overview
Identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment. Outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.
Duration
3 monthsEntry criteria
- A-Levels (or equivalent)
- English language proficiency
Course module :
Marketing Principles Mandatory
Study hours: 120, split into a provided weekly study plan.- Know the role and function of marketing within organisations
- Understand the factors that influence customer behavior
- Identify the key components of the marketing environment
- Identify how to collect relevant information about the marketing environment
- Understand the concept and elements of the marketing mix
- Understand the application of the marketing mix in different contextual settings
You can view the full syllabus for the module here.
Assessment: Multiple-choice question examination.
What our students say
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
I PASSED!!!! So so chuffed, I couldn’t have done it without you. Thank you for answering every call and message without delay in the final weeks and days. Plus thank you for your feedback on my draft. This has been a new experience for me and I have learnt so much and I know without your input I wouldn’t have been able to achieve it.
I loved studying for my Marketing qualification with Cambridge Marketing College - I was able to fit study around my other commitments, (as a distance learner), and I benefited from having a very experienced, helpful and knowledgeable tutor assigned to me. My tutor was contactable via email at any time, and always responded quickly to my (many!) queries. I found the resources, (podcasts, study guides and books) to be of very high quality, being extremely well put-together and written. The staff at the college are always incredibly friendly and ready to help. I would recommend the course highly to anyone wanting to gain marketing skills or update their existing skills.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
All done! Thanks again for the taught sessions and the clear and thorough feedback you provided on the draft assignment. You've been fantastic and I honestly wouldn't hesitate to recommend your classes to anybody. ...Time for a beer!
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