Level 3

CIM Award in Marketing Principles


Gain knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour. Start at any time with online learning or via via our face-to-face and virtual classroom dates below.

Online learning

Online Learning

£310.00* + VAT

£310.00* + VAT

Evening classes

Cambridge, UK

02 October 2023, £515.00* + VAT

02 October 2023
£515.00* + VAT
London, UK (Virtual)

04 October 2023, £515.00* + VAT

04 October 2023
£515.00* + VAT

Saturday seminars

Bristol, UK (Virtual)

23 September 2023, £515.00* + VAT

23 September 2023
£515.00* + VAT
Cambridge, UK

23 September 2023, £515.00* + VAT

23 September 2023
£515.00* + VAT
Edinburgh, UK (Virtual)

23 September 2023, £515.00* + VAT

23 September 2023
£515.00* + VAT
Virtual classes

23 September 2023, £515.00* + VAT

23 September 2023
£515.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

Identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment. Outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.


3 months

Entry criteria

  • A-Levels (or equivalent)
  • English language proficiency

Course module :

Marketing Principles Mandatory

Study hours: 120, split into a provided weekly study plan.

  • Know the role and function of marketing within organisations 
  • Understand the factors that influence customer behavior
  • Identify the key components of the marketing environment
  • Identify how to collect relevant information about the marketing environment
  • Understand the concept and elements of the marketing mix
  • Understand the application of the marketing mix in different contextual settings

You can view the full syllabus for the module here.

Assessment: Multiple-choice question examination.

What our students say

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

I PASSED!!!! So so chuffed, I couldn’t have done it without you. Thank you for answering every call and message without delay in the final weeks and days. Plus thank you for your feedback on my draft. This has been a new experience for me and I have learnt so much and I know without your input I wouldn’t have been able to achieve it.

Brenton Williams Foundation Certificate Student, Gilead Sciences, Inc.

I loved studying for my Marketing qualification with Cambridge Marketing College - I was able to fit study around my other commitments, (as a distance learner), and I benefited from having a very experienced, helpful and knowledgeable tutor assigned to me. My tutor was contactable via email at any time, and always responded quickly to my (many!) queries. I found the resources, (podcasts, study guides and books) to be of very high quality, being extremely well put-together and written. The staff at the college are always incredibly friendly and ready to help. I would recommend the course highly to anyone wanting to gain marketing skills or update their existing skills.

Giovanna Pierce Technical Officer, BT

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

All done! Thanks again for the taught sessions and the clear and thorough feedback you provided on the draft assignment. You've been fantastic and I honestly wouldn't hesitate to recommend your classes to anybody. ...Time for a beer!

Richard Woolf Assistant Manager, Chalfont Park Hospitality

We're here to assist!

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+44 (0)1954 234940 Contact us
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