Level 6 CIM Award in Mastering Digital Channels

This will enable you to drive strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

Distance learning

Distance Learning

£445.00* + VAT

£445.00* + VAT

Executive weekends

Cambridge, UK

16 March 2019, £705.00* + VAT

16 March 2019
£705.00* + VAT

Saturday seminars

Bristol, UK

26 January 2019, £650.00* + VAT

26 January 2019
£650.00* + VAT
Edinburgh, UK

26 January 2019, £650.00* + VAT

26 January 2019
£650.00* + VAT
* Awarding body membership and/or assessment fees are not included.

Course overview

Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This unit drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

In this course, students will learn more about 3 key areas:

  • Channel strategy and compliance
  • Managing digital channel implementation
  • Channel conversion optimisation and growth

Duration

3 - 6 months

Entry criteria

  • CIM Certificate in Professional Marketing, OR,
  • CIM Diploma in Professional Marketing, OR,
  • any Digital Marketing Level 4 qualification, AND
  • two years experience in marketing

Course module:

Mastering Digital Channels Mandatory

Study hours: 150

This will enable you to drive strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

  • Define requirements for legal compliance in digital campaigns
  • Demonstrate effective management of digital channels in practice
  • Recommend methods for online community management
  • Illustrate how to improve conversion rates for digital channels
  • Appraise current and future channel developments.

Assessment: Assignment.

What our students say

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder Beaujolais and Beyond

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development Global University Systems

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