Level 6 CIM Award in Mastering Digital Channels

This will enable you to drive strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

Distance learning

Distance Learning

£430.00* + VAT

£430.00* + VAT

Executive weekends

Cambridge, UK

17 March 2018, £705.00* + VAT

17 March 2018
£705.00* + VAT

Saturday seminars

Bristol, UK

27 January 2018, £600.00* + VAT

27 January 2018
£600.00* + VAT
Edinburgh, UK

03 February 2018, £600.00* + VAT

03 February 2018
£600.00* + VAT
* Awarding body membership and/or assessment fees are not included.

Course overview

Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This unit drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

In this course, students will learn more about 3 key areas:

  • Channel strategy and compliance
  • Managing digital channel implementation
  • Channel conversion optimisation and growth

Duration

3 - 6 months

Entry criteria

  • CIM Certificate in Professional Marketing, OR,
  • CIM Diploma in Professional Marketing, OR,
  • any Digital Marketing Level 4 qualification, AND
  • two years experience in marketing

Course module:

Mastering Digital Channels Mandatory

Study hours: 150

This will enable you to drive strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

  • Define requirements for legal compliance in digital campaigns
  • Demonstrate effective management of digital channels in practice
  • Recommend methods for online community management
  • Illustrate how to improve conversion rates for digital channels
  • Appraise current and future channel developments.

Assessment: Assignment.

What our students say

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development Global University Systems

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

I made a very good decision, as my studies at CMC improved my overall understanding of marketing, not only market research and helped me get my current position as Market Research Executive at the RAC. The fact that I'm a CMC student and I had gained a CIM Award in Metrics convinced the interview panel I was the right candidate.I am very happy with my CMC experience and would recommend the College to anyone looking for a career change to marketing.

Oleksii Novakov CIM Diploma Student

We're here to assist!

If you have any questions or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.