Level 7

CIM Award in Managing Business Growth

Develop your skills in: constructing an argument, evaluating marketing concepts, understanding technology and new trends, people management and leadership. Start at any time with online learning or via our virtual classroom dates below.

Online learning

Online Learning

£1500.00* + VAT

£1500.00* + VAT

Please note: All 2020 modules will be run via virtual classrooms.


Executive weekends

Cambridge, UK

10 October 2020, £1800.00* + VAT

10 October 2020
£1800.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

Growth is a key driver within any organisation and developing both a structured and creative approach to determining where potential or existing opportunities exist is an essential skill for senior marketing professionals. The size, type and form of the organisation can help or hinder this process so an in-depth knowledge of the complexities for the organisation and its context is critically important to facilitate decision making at the strategic level.

This module is designed to enable the marketer starting with a wider view of organisations to focus down onto a specific area – ideally the one they work in or interact with in their current role, -and to facilitate solutions which maximise strategic fit. This module can also be delivered in one of two ways, dependent on the learner profiles: Either specific to an organisational type e.g. B2B or SME organisations are plentiful across both the UK and International markets OR as a generic module.


This Award also forms part of, and receives the same tuition support as, the CIM Marketing Leadership Programme.

Duration

6 months

Entry criteria

  • A Level 6 qualification in any discipline, plus 7+ years senior marketing experience,
  • OR; Level 6 qualification in Marketing, plus 5+ years senior marketing experience,
  • PLUS; Evidence of career progression, a sufficiently strategic current role and IELTS 7 or equivalent (if first language isn't English).

Course module:

Managing Business Growth Mandatory

Study hours: 200, split into a provided weekly study plan.

  • Options for business growth
  • Capabilities to maximise performance
  • The organisation's ability to respond to change
  • Strategies for sustainable growth


You can view the full syllabus for this module here.

Assessment: Work based assignment on an organisation of your choice.

What our students say

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student, Gilead Sciences Inc.

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

After working in Marketing for a year already; I’m thoroughly enjoying this apprenticeship, it’s already taught me lots of valuable information that I use on a day-to-day basis. The coursework is easily accessed and allows me to work at my own pace whilst balancing my job at the same time.


Dylan Cooper Marketing Assistant Apprentice, The Parts Alliance

The course material follows a logical structure and provides a variety of learning methods depending on preference. The level of support provided by the college is outstanding. My learning is tailored to my personal objectives and work priorities which means I can balance workloads alongside developing my career aspirations as a marketing professional.

Kimberley Wright Marketing Executive Apprentice, Expleo

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder, Beaujolais and Beyond

Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.

Nooria P. Apprentice Marketing Executive, Abcam

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

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