During this one day course, you will learn how to create and deliver effective B2B social media strategies as part of your organisation's wider marketing and communication programmes.
The course content includes:
- Social media today
- Social media planning
- Audiences and plotting customer journeys
- Effective digital content
- The use of words, images and video
- Analytics of social media data
Attendees will be able to:
- Create a B2B social media strategy and tactical campaign
- Set smart objectives, monitor progress and demonstrate ROI
- Understand your target audiences and the customer journey
- Confidently choose appropriate digital tools
- Create a content strategy to balance what the customer wants and needs to hear
- Develop a digital dashboard for measuring social media success