Help to shape, support, deliver and evaluate marketing plans, while working in conjunction with your Marketing Manager.
Benefits for the apprentice and employer
- Apprentices learn vital skills they can apply directly to their roles, including business understanding and commercial awareness, planning campaigns, stakeholder engagement
- Apprentices will be fully qualified in 20 months
- It is a cost-effective training solution for your company
Who is this apprenticeship for?
Typical job roles include Marketing Executives, Marketing Officers, Marketing and Communications Officers, Marketing Specialists, Communications Executives, Communications Specialists reporting to a Marketing Manager.
How this apprenticeship works
- Minimum of 6 hours off-the-job training per week
- Blended learning, with online study materials, monthly one-to-one online tutorials and topic-specific webinars
- Free attendance at 2 one-day courses on AI and Sustainability
- After successful completion of the EPA, the apprentice will be able to register as an Affiliate Member of the Chartered Institute of Marketing (CIM) — membership fee applies
- We have mapped the knowledge content to the CIM Level 4 Certificate in Professional and Digital Marketing, so the apprentice will be able to gain a qualification by taking 2 modules instead of 4.
Duration and cost
The learning section of the apprenticeship is up to 15 months. The end point assessment period is up to 5 months thereafter. The cost is £6,000.
Skills and behaviours
- Project and time management
- Budgets
- Communication and presentation techniques
- Stakeholder engagement
- Campaign co-ordination, evaluation and analysis
- Agility and flexibility
- Creative thinking
- Professionalism and emotional intelligence
End point assessment — EPA
To complete the apprenticeship, apprentices have to pass an End Point Assessment (EPA). This includes:
A 90-minute multiple choice test
A Project Showcase - based on a project developed with their employer, a 10-minute presentation and a Q&A session
A 50-minute Professional Discussion to assesses the apprentice’s knowledge, skills and behaviours