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Cambridge Marketing College

Tony Rogers

Tony Rogers

     

Tony Rogers is an experienced and pragmatic Services Marketer with particular expertise in New Service Development, Service Design and Managed Services. With a career predominately focused on the technology sector, Tony has over 20 years’ experience of sales and marketing obtained in Interoute, British Telecom, Damovo, Ericsson and British Airways.

During his career, Tony has developed and successfully launched a number of new services for Ericsson, Damovo and British Airways.  With Interoute, he led its global product marketing and bid management team, and during this time, worked with a South African based telecoms company, to help accelerate the launch of its Internet services to the African market.

Tony also has extensive knowledge of Managed Services, from understanding customer requirements and creating ITIL based service designs; through bid management and supporting contract and SLA negotiations; to transition and in-life contract management.

Tony is a member of the Chartered Institute of Marketing, is a past CIM Kent branch Chairman and hold its Post Graduate Diploma in Marketing.  He also holds an MA is Strategic Marketing from the University of Greenwich.

Courses taught by Tony Rogers

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The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting Lauren@marketingcollege.com. You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.
 

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