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Cambridge Marketing College

Terry Savage

Terry Savage

     

My first career was as an articled clerk to become a Chartered Accountant, “but I found I had a personality and left.” Subsequently I took a degree in Economics and Marketing then began my lifelong career in Advertising, Marketing and especially Direct Marketing.

I have worked mainly in advertising consultancies and agencies, including ones in the JWT and McCann Erickson networks, first in London then in Manchester.  I’ve been successful in exceeding Client briefs across a broad spectrum of both consumer and business sectors in the UK and Europe.  Learning about Retail Sales Promotion from Sir Philip Green was a particularly energising if fast track experience.  More formally I won an IPA Advertising Effectiveness Award for Mangers Sugar Soap.

I believe fervently in the principle of learning from those who have ‘done it’ both as student as well as tutor. So for the past 10 years I’ve been a tutor at Manchester Metropolitan University and on the Institute of Direct Marketing’s Diploma course.  More recently I’ve tutored on Chartered Institute of Marketing’s Diploma course with Cambridge Marketing College.

Since 2001 I have run my own consultancy Savage Advertising Services. There are three divisions that focus on B2B & B2C direct marketing, innovation in mobile phone applications and online info-marketing.

I live on the edge of the Peak National Park with a long suffering wife, a destructive cat and a daft Irish wolfhound.  Our two children have married and escaped.

Courses taught by Terry Savage

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The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting Lauren@marketingcollege.com. You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.
 

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