2012 College Dinner 
Cambridge Marketing Review: Issue 3 
New Introduction to Marketing and Digital Short Courses Meet the tutors
Sian Wilkins
Sian has over twenty years’ experience and has held senior marketing positions for Diageo, Allied Domecq and Pernod Ricard. Her wide knowledge incorporates consumer research, brand management and communications. She has worked internationally for more than ten years and is particularly practised in the art of developing and executing international brand positioning and communications.
She set up her own consultancy in 2007 and still travels extensively; specialising in brand positioning development, training and moderation.
Sian holds the CIM’s Diploma in Marketing and is a full member of the Chartered Institute of Marketing.
