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Cambridge Marketing College

Rod McLaren

Rod McLaren

     

Rod has extensive sales and marketing and business development experience in both the manufacturing and service sectors. After graduation he joined Tay Textiles Ltd as an Export Sales Administrator before joining British Steel (now Corus) first as Area Sales Manager before being promoted to Marketing Strategy Manager responsible for British Steel’s UK and international strategy across its range of product-market areas, and then to Investment Manager (Scotland).

Rod then moved into the banking sector working for Clydesdale Bank (within the National Australia Group - NAG) as a Business Banking Manager with a portfolio of 150 SME clients. During this time he was seconded to the NAG Business Banking Insurance Project where he was responsible for the overall pilot and launch strategy, product positioning, segmentation, packaging, branding, strategic fit and co-ordination of training; and to the NAG Credit Policy project. Since then Rod has undertaken consultancy work including a project for Glasgow City Council.

Rod has an MA, a postgraduate diploma in Export Marketing, and an MBA from Strathclyde University. He is also a member of the Chartered Institute of Marketing, holds the Institute’s postgraduate diploma and is working towards Chartered Marketer status. Rod lives in Scotland and teaches at our Edinburgh Study Centre.

Courses taught by Rod McLaren

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The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting Lauren@marketingcollege.com. You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.
 

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