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Cambridge Marketing College


Nick Wake


After attending the Piggott School at Wargrave in Berkshire, Nick galloped off to the University of East Anglia in Norwich where he gained a 2:1 BA Joint Honours in Economics and Social Studies, with German.

He began working life with Haymarket Publishing as Advertising Manager on Promotions and Incentives magazine, then went into the world of marketing services with CPM, a sales promotion agency in Thame near Oxford, working with clients such as Mercury telecommunications, the Multiple Sclerosis Society, Comet incentive services and Pedigree Petfoods. In 1993 Nick moved to the client side with Whitbread PLC, spending seven years in various retail-marketing roles across the Thresher, Marriott and David Lloyd Leisure brands.

His time with David Lloyd Leisure clubs had some connection with sport, but Nick wanted more and at the start of 2001 joined Sport England, the government agency responsible for funding sport in this country, as Head of Marketing. During his three years in this public sector role, Nick helped relaunch the Sport England website as major source of sports information, created a new positioning for the agency as “the nation’s biggest supporter” and developed the social marketing campaign “Everyday Sport” to encourage greater levels of exercise and activity among England’s population. Some of his experience was captured in a chapter for a book The Marketing of Sport, published in November 06, by Financial Times Prentice Hall.

When commuting began to pall, Nick found the opportunity to join Grass Roots, a business improvement company, based in his home town of Tring, irresistible. He worked here for eight years before leaving to set up his own Marketing Services agency: Awaken Communications,

Nick is a Chartered Marketer, a keen local cricketer and occasional golfer, and has two young children to help keep him fit. He is the Course Director for the College’s Professional Diploma and Professional Certificate in Sports Marketing, and Marketing and Consumer Behaviour.

Courses taught by Nick Wake

View All News Items

The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.


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