Meet the tutors
Mike studied Mathematics and Industrial Sociology at Imperial College, London University, where he gained a BSc. (majoring in Statistics) and an MSc. (with Distinction) including a placement with Shell UK.
He started his career in sales and marketing at Procter & Gamble, leaving to join DM agency (EHS) Brann where his main account was Ford. At Carlson Marketing, Mike managed accounts including NestlÃ©, Mars, BT and CitroÃ«n. He joined Wunderman (the Direct / Digital Marketing arm of Y&R) and was promoted to the Board as Group Account Director responsible for Ford, Legal & General and Monsanto.
From 1993 -1996 Mike was Director of Direct Marketing and Sales Promotion at Kevin Morley Marketing, where his accounts included Land Rover, MG, Mini, RBS and Prudential. In 1996 Mike joined Bozell Worldwide (now Draftfcb) as Senior Vice President for European Integration. He was responsible for sourcing mergers and acquisitions target agencies in France, Germany, Netherlands, Italy and UK. He also headed up Integrated Marketing Operations on Chrysler and Jeep brands across Europe.
In 2002 Mike got together with 2 partners to launch SPIRIT, a Central London-based integrated/ digital marketing agency with clients including: Honda, Marriott, NestlÃ©, Savoy Group (The Berkeley/ Claridge’s/ The Connaught), Ernst & Young, Bloomberg, Wetherspoon, Sotheby’s, Procter & Gamble and Hyundai/ Kia.
In 2008 Mike moved to Jack Morton Worldwide, the Interpublic experiential network, as Head Of Digital for Europe. Clients included Nokia, Shell, Toyota and COI (DCSF and The Army). He left in July 2009 to pursue a consultancy and training career, drawing on his extensive experience of online and offline marketing and working with a range of clients in B2B, B2C, Public and Charity sectors.
Mike is the author of ‘The New Integrated Direct Marketing’, (published by Gower) and is a Fellow of The Institute of Direct Marketing for whom he lectures regularly (IDM Diploma in Direct and Digital Marketing and Diploma in Integrated Marketing Communications). He is Course Director on the Digital Marketing Workshop for ISBA (Incorporated Society of British Advertisers) and contributes to the CAM Blog (Chartered Institute of Marketing). Although he is both passionate and knowledgeable about digital marketing, Mike has a classical marketing training and an integrated background which makes him ideally qualified to train non-digital marketers in digital skills.
He writes a regular Blog on Marketing and Technology and he has over 2,600 Twitter followers.
For more information visit: http://www.linkedin.com/in/mikeberrylinkedin