Kerry Radden

Kerry began her career in Brand Management at Procter & Gamble, working on the largest haircare brand in the UK. Amongst her projects were a national relaunch of the brand and a large-scale awards ceremony at the Royal Albert Hall. Reminded by this of her love of theatre, Kerry moved into the arts world, first as Producer at Battersea Arts Centre (a subsidised off-West End theatre), then as Marketing Director. Amongst the shows and festivals she managed were the very first incarnations of Jerry Springer the Opera, which later transferred to the National Theatre and the West End.

A move back into the corporate world followed, working as a consultant at OC&C Strategy Consultancy. Projects covered the fields of retail, finance, consumer goods, media and telecoms: Kerry now knows far more than she could ever need about sheds, beer and Polish magazines!

Kerry returned to the arts in 2005, establishing her own marketing consultancy, Plus Arts. Plus Arts specialises in branding and corporate identity for organisations within theatre and literature, but also works more broadly in the arts and charity sectors. She also began tutoring for the CIM Diploma and CAM qualifications. Kerry now teaches a variety of our courses at our Guildford Study Centre and via distance learning, from the Introductory Certificate to the Postgraduate Diploma.

Courses taught by Kerry Radden

• CIM Introductory Certificate
• CIM Professional Diploma in Marketing
• CIM Chartered Post Graduate Diploma
• CAM Diploma in Marketing Communications