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Cambridge Marketing College

Kelvin Golding

Kelvin Golding

Website: https://www.linkedin.com/in/kelvingolding   Twitter: @KelvinGolding   Skype: kelvin.golding  

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Experienced, qualified, professional and ethical multi-award winning senior Chartered Marketer with Executive Board experience from FTSE100 to SMEs.  Specialist in transforming existing marketing to achieve significant improvements in profit, sustainable growth and exit strategies.

Currently, Chief Marketing Officer (CMO) of MOST MARKETING which manages the marketing function of a number of small and medium-sized organisations, including public listed companies on the stock exchange.  Kelvin has successfully advised/implemented marketing strategies and digital communications in more than 500 start-ups and SMEs. 

Previously, Kelvin has worked as marketing director for a PLC, chief marketing officer of an international charity, managing director of a medium-sized London advertising agency, chief digital officer, and marketing consultant to some of the world’s largest brands.  Clients included: Apax, Asda, AT&T, B&Q, Barbican, BMW, Boots, BP, Diageo, Gossard, HBOS, ICI, Lloyds Banking Group, Marks & Spencer, Nokia, Nomura, Procter & Gamble, RAC, Rolls Royce, Sage, Samsung, Schwartz, Tesco, and Trinity Mirror Group.

Kelvin is Regional Chairman of the Chartered Institute of Marketing (CIM), and CIM Small Business Ambassador.  He is a Fellow of the Institute of Direct and Digital Marketing (IDM), Institute of Sales (ISMM), and Chartered Institute of Marketing.  He’s been involved with start-ups, family businesses, medium-sized companies, and FTSE100 corporates working with Board Directors and measurably improving return on investment.

Kelvin is a CIM marketing qualifications trainer (including social media), and Institute of Direct & Digital Marketing in-company trainer; he has professionally trained marketers from Axa Insurance, Britvic, Carlson Rezidor Hotel Group, Chartered Institute of Personnel and Development, Co-op, ExxonMobil, Facebook, Fujitsu, Glaxo SmithKline, Johnson & Johnson, Kogan Page, London Tea Company, O2, PZ Cussons, Saint-Gobain, University of Southampton, and Virgin. 

Kelvin is a fully qualified and endorsed marketing trainer with LEAs, Growth Hubs, and Chambers of Commerce.  He is a registered CIM Marketing Mentor, elected Member of the CIM Learning & Advisory Board (previously known as Senate), and Visiting University lecturer.  In addition, he has been an official Spokesperson for small business initiatives with the Department for Business, Innovation & Skills; previously appointed as an expert commentator on digital marketing for the Institute of Practitioners in Advertising (IPA), chaired various national marketing and digital conferences, been interviewed by trade press and featured in the national press as a marketing expert.  For more information, see interview by Success News: http://bit.ly/MOSTinterview

Kelvin is an industry recognised professional (CIM and IDM) in marketing strategy, marketing planning (including return on investment optimisation), market research, brand management, marketing communications (above-the-line and below-the-line), digital marketing (including website, email marketing, SEO and PPC), social media, content marketing and management, customer relationship management (CRM) and business development.  Kelvin is professionally qualified at post-graduate level with the CIM, IDM, and Market Research Society (MRS); plus, a Master’s degree.  He has experience in most industry sectors (B2B & B2C) including FMCG, manufacturing, professional services, retail, service businesses, telecoms and technology within established organisations, as well as, start-up and dot coms (e-business).  In addition, Kelvin is an industry marketing awards judge.

Kelvin Golding MA FCIM FInstSMM FIDM Chartered Marketer.

Courses taught by Kelvin Golding

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The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting Lauren@marketingcollege.com. You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.
 

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Welcome to all our #students joining our classes in #Manchester today. Best of luck with your studies! pic.twitter.com/RWHkFKMGAY

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