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Cambridge Marketing College

Kate Sanderson

Kate Sanderson


Kate Sanderson has worked as an arts consultant since 2006, after leaving her role as Director of Communications for West Yorkshire Playhouse. She joined Indigo Ltd, a small Consultancy working with arts and cultural organisations as a Partner in January 2009. Alongside her marketing specialism, Kate is an accredited Coach and has a particular interest in using coaching to help both organisations and individuals.

Kate has been the Course Director of the Theatrical Management Association’s flagship Druidstone marketing course since 1999 and is currently leading a major review of the course for its relaunch in 2010. She developed and directed a strategic level course for the TMA and Scottish Arts Council in 2008, is a regular trainer and speaker for the Arts Marketing Association and is a part-time Lecturer at Leeds Metropolitan University.

As a consultant, Kate has recently been working on the Audience Data UK project, developing benchmarking with producing theatres and arts centres across the UK. She has worked with a wide range of theatres and arts organisations, both on marketing and audience development strategies and advising on strategic marketing planning. She is currently managing a market appraisal and strategy development for Belfast’s new arts centre and working with Curve in Leicester.

Kate is Course Director for the College’s Professional Certificate and Diploma for Arts Marketers.

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The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.


Take your marketing career to new heights with the NEW @CIM_Exchange Marketing Leadership Programme, starting in Fe……

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