Meet the tutors
Kate Sanderson has worked as an arts consultant since 2006, after leaving her role as Director of Communications for West Yorkshire Playhouse. She joined Indigo Ltd, a small Consultancy working with arts and cultural organisations as a Partner in January 2009. Alongside her marketing specialism, Kate is an accredited Coach and has a particular interest in using coaching to help both organisations and individuals.
Kate has been the Course Director of the Theatrical Management Association’s flagship Druidstone marketing course since 1999 and is currently leading a major review of the course for its relaunch in 2010. She developed and directed a strategic level course for the TMA and Scottish Arts Council in 2008, is a regular trainer and speaker for the Arts Marketing Association and is a part-time Lecturer at Leeds Metropolitan University.
As a consultant, Kate has recently been working on the Audience Data UK project, developing benchmarking with producing theatres and arts centres across the UK. She has worked with a wide range of theatres and arts organisations, both on marketing and audience development strategies and advising on strategic marketing planning. She is currently managing a market appraisal and strategy development for Belfast’s new arts centre and working with Curve in Leicester.
Kate is Course Director for the College’s Professional Certificate and Diploma for Arts Marketers.