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Cambridge Marketing College

Howard Wilkinson

Howard Wilkinson

Website: http://www.ayrshirefoodnetwork.co.uk    Twitter: howardfarm    

howardfarm: RT @GallowayChilli: First batch and all got new homes http://t.co/zVULy5Bp

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Howard Wilkinson has had a wide range of business management, marketing and selling experience, both in the UK and internationally. He spent 22 years working and learning in large companies including Mars, Black and Decker, Chase Manhattan Bank and British Aerospace. He then joined the real world of small and micro business in 1994 when he set up a business development organisation - Howe Associates - to engage in collaborative rural business activities. Together with his wife he also set up Petrie Fine Foods in 1998 to produce vegetarian and latterly gluten free food, which is sold primarily at farmers’ markets or directly to consumers.

He has been involved in running farmers’ markets in Scotland since their inception, and has with others created a 60 strong Ayrshire Food Network involving both producers and providers. This has been in operation since 1993 and is linked into the Slow Food movement. For 4 years he championed the cause of local food and tourism within the Tourism Innovation Group in Scotland, and his current areas of activity and interest include business mentoring, and leadership for regeneration of rural areas.

He is a Chartered Marketer, gained an MBA from Cranfield where he specialised in field service operations and motivation, and has worked as a tutor for Cambridge Marketing College for the last 5 years. He lives and works from farmhouse in Ayrshire with the help of wi-fi broadband, and relaxes watching the varied wildlife that surrounds his home.

Courses taught by Howard Wilkinson

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The lastest edition of our journal, the Cambridge Marketing Review, is now available. It features articles by Peter Fisk on the best new ideas in the world of brands and innovation; and Paul Fifield on the challenges of the new business reality - if it ain't broke .....but what if it is broke? It also has an article by Nick Wake taking a nostalgic look at the longevity of Lego. To read his article and for more information on the journal click on the tilte above or Email .(JavaScript must be enabled to view this email address)

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What’s been happening in the marketplace this week that you need to know about? Has Facebook killed organic post reach for brands? What should you be doing about it? Now, this is an interesting article. The principle idea here is nothing new; the more cluttered the internet space becomes with marketing messages, the less of...

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