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Cambridge Marketing College

Harry Macdivitt

Harry Macdivitt


Harry has nearly 20 years’ experience in general/marketing management consultancy and training.  He has worked in the public sector, academic world, manufacturing and services sectors with scores of SMEs and major international companies including Philips, IBM, BT, Nokia, Pall, DHL, Michelin, PII, Invitrogen, GIC Global, Frost & Sullivan and Siemens. He has extensive experience of new product identification, sales and marketing and management in high technology medical equipment.

Harry’s early experience was primarily in research and development, especially in steel manufacturing and in nuclear medicine.  He worked in pharmaceutical sales, sales training and sales management. Following the successful introduction of medical laser instrumentation on behalf of a major international company, he was appointed Sales and Marketing Manager with responsibility for starting up and growing an international business in high technology medical instrumentation (covering US, Western Europe, Japan, COMECON).

He was appointed Marketing Director in a market leading electronic controls company with specific responsibility for strategic management, new product marketing and development for UK and international markets (US, USSR).  During this period he initiated numerous major new business development projects.

Harry has delivered training programmes for corporates in the UK, EC, North America and China and is a regular presenter at the CIM.  He also works regularly with growth-oriented SMEs. In addition to his training work, Harry is director of several small companies including high technology, medical devices and Pricing Consultancy.

Harry has degrees and other qualifications in chemistry, mathematics, marketing and general management.  He is a Fellow of The Chartered Institute of Marketing and the Institute of Management Consultants and is past Chairman of the Scottish Branch of the Strategic Planning Society. He lives in Scotland and teaches at our Edinburgh Study Centre.

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The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.


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