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Cambridge Marketing College

DavidE

David Earp

     

David Earp has been a lecturer and distance learning tutor for CMC since 1995. He has a background covering over 25 years in international business with a breadth of knowledge covering consumer and industrial products and services.  He has held international management positions in such industries as wines and spirits with Grand Metropolitan (now Diageo), design engineering (Oce), computer graphics and document management (Xerox), plastics and coatings (ICI) and electronics (GEC).  He also has experience of international trade development in his current role with UK Trade & Investment.  David developed the model for UK Trade & Investment’s Passport to Export service for novice exporters.

David acts as an adviser and consultant in the East of England developing local organisations’ capability to exploit international opportunities in a variety of sectors.  Previously, as an international marketing consultant, David developed strategies for companies such as Xerox in Russia and Rexam in Eastern Europe.  In 1994 he presented one of the first marketing papers identifying the key influences the Internet would have on international marketing.

David is an active member of the local branch of the Institute of Export and the CIM Cambridgeshire Branch responsible for promoting the two professions and organising key events and seminars. Additionally David is active with the Global Trade Network, which is dedicated to sharing international marketing knowledge.  He holds an MA in Export Marketing and was one of the first to achieve Chartered Marketer status.  He is also a graduate member of and examiner for The Institute of Export.

Courses taught by David Earp

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The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting Lauren@marketingcollege.com. You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.
 

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