2012 College Dinner 
Cambridge Marketing Review: Issue 3 
New Introduction to Marketing and Digital Short Courses Meet the tutors
Andrew Hedley
Andrew Hedley helps the leaders of law firms to create mould-breaking strategies, develop strong brands, forge robust client relationships and design compelling propositions. His work is characterised by intellectual rigour, a focus on change dynamics and an action-orientation in developing strategy that is both stretching and achievable. Hedley Consulting is recognised as a leading boutique strategy consultancy within the legal sector with clients ranging from global firms to significant regional players.
In addition to his strategic project advice, Andrew is much sought after as a strategy group guide, partner retreat speaker, workshop facilitator and moderator. He is a respected contributor to specialist marketing and management publications and a regular keynote conference speaker. He is the author of Developing Strategic Client Relationships (2008) and Client Strategy in a Changing Legal Market (2011).
Following his MA, Andrew completed an MBA in 1993. Both focused on professional services strategy and business development. He has over 20 years’ experience of managing and advising professional service firms, with approaching 15 years focused on the legal sector, prior to which he was the managing director of an architectural practice. He was the business development director of two leading international law firms for nine years before establishing Hedley Consulting in 2005.
Andrew is a member of the Editorial Board of Managing Partner magazine, the judging panel of the MPF European Practice Management Awards and the Advisory Panel of NetworkMP, a leading peer network for managing partners of professional service firms. He is the Course Director of the Cambridge Marketing College CIM Professional Diploma in Professional Services Marketing, the only CIM accredited qualification focused on the needs of the professional services sector.
Andrew has been admitted as a Fellow of the Institute of Directors, the Strategic Planning Society, the Chartered Management Institute and the Royal Society of Art. He is the Course Director for the Cambridge Marketing College CIM Professional Certificate and Diploma in Professional Services.
