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Cambridge Marketing College

Andrew Hatcher

Andrew Hatcher

Website:   Twitter: the_mapp   Skype: andynhatcher  

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Andrew is the Managing Director of The Applied Knowledge NetworkLtd. He has a long history of assisting with the identification, development and management of innovative solutions within large and small companies across the business spectrum. 

Andrew created and developed the MAPP coaching system which has been used by hundreds of companies looking to create effective and implementable plans that can help them develop and grow.  His coaching style reflects his belief that coaches can only enable success by applying the knowledge that already exists within his clients’ organisations.

Andrew’s own career started at Reuters, the global media group, working with Reuters Venture Capital, and ultimately as the CEO of an Asian-based Internet trading company which he took through initial VC funding and on to a trade sale.

With a personal corporate history that includes journalism, software development, project management, marketing and strategic sales, Andrew draws on a wealth of experience in all aspects of business management gained through working internationally, predominantly in the US and UK. 

Andrew has worked with a large range of companies including a wide range of SMEs, larger corporations including Eversheds, Statoil and Yell as well as not-for profits like Relate and Working Knowledge. He is a non-executive director at Interstate, a UK-based creative agency and at Investing for Good, one of the UK’s first Community Investment Companies that assists professional advisors with intelligent giving. 

Andrew is an Engineering graduate from City University, London and has an MBA in International Business from the University of London. He is the author of “Inventuring - Why Big Companies Must Think Small” (McGraw Hill, Mar 2003) and of “Strategic Marketing Decisions” (Cambridge Marketing Press, 2009) and of “Getting to Ten - Managing Your Personal Impact”, (2011)

Courses taught by Andrew Hatcher

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The CIM has announced its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in January 2017 but you can register your interest now by contacting as we have initiated an enquiry list as we have already had so many expressions of interest. You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

Do you have a contingency plan in place with your upcoming project? Have you identified the possible risks and how you will meet them? Alistair Pryde, of APP Dalmeny Ltd, talks to Kiran in this episode of the radio show about the essential parts of any plan and the changes to make when things go...

Go To Reviews

This was a very well taught course. The teacher is well informed and inspiring. The slides were great and the lesson format worked very well for the group.


New post: Planning for when things don’t go to plan……

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