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Cambridge Marketing College

Andrew Hatcher

Andrew Hatcher

Website: http://www.appknow.net   Twitter: the_mapp   Skype: andynhatcher  

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Andrew is the Managing Director of The Applied Knowledge NetworkLtd. He has a long history of assisting with the identification, development and management of innovative solutions within large and small companies across the business spectrum. 

Andrew created and developed the MAPP coaching system which has been used by hundreds of companies looking to create effective and implementable plans that can help them develop and grow.  His coaching style reflects his belief that coaches can only enable success by applying the knowledge that already exists within his clients’ organisations.

Andrew’s own career started at Reuters, the global media group, working with Reuters Venture Capital, and ultimately as the CEO of an Asian-based Internet trading company which he took through initial VC funding and on to a trade sale.

With a personal corporate history that includes journalism, software development, project management, marketing and strategic sales, Andrew draws on a wealth of experience in all aspects of business management gained through working internationally, predominantly in the US and UK. 

Andrew has worked with a large range of companies including a wide range of SMEs, larger corporations including Eversheds, Statoil and Yell as well as not-for profits like Relate and Working Knowledge. He is a non-executive director at Interstate, a UK-based creative agency and at Investing for Good, one of the UK’s first Community Investment Companies that assists professional advisors with intelligent giving. 

Andrew is an Engineering graduate from City University, London and has an MBA in International Business from the University of London. He is the author of “Inventuring - Why Big Companies Must Think Small” (McGraw Hill, Mar 2003) and of “Strategic Marketing Decisions” (Cambridge Marketing Press, 2009) and of “Getting to Ten - Managing Your Personal Impact”, (2011)

Courses taught by Andrew Hatcher

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We are delighted to announce that CMC has been invited to join the Scotland Food & Drink Skills Academy (SFDSA)’s Network of Excellence. The College joins leading colleges, universities and specialist industry training firms to provide world-class vocational education and training for Scotland’s food and drink sector.   Angela Foreman, Partnership Manager at the SFDSA, said every institution accepted into the Academy’s network had demonstrated a track record of experience in supporting businesses in class-leading levels of workforce education, training and skills project consultancy.

Harry MacDivitt, one of our Edinburgh tutors, accepted the Award on our behalf at the SFDSA Network of Excellence Awards 2015, which were launched by Cabinet Secretary for Education and Lifelong Learning, Angela Constance MSP.

The SFDSA's aim is to help people add economic value to business in the Scottish food and drink sector through training and development. They are fiercely proud of their independence, integrity and quest to deliver this aim over the long term and we are very proud to be working with them.
http://www.sfd-skillsacademy.co.uk/
 

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