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Cambridge Marketing College

Andrew Hatcher

Andrew Hatcher

Website: http://www.appknow.net   Twitter: the_mapp   Skype: andynhatcher  

Andrew is the Managing Director of The Applied Knowledge NetworkLtd. He has a long history of assisting with the identification, development and management of innovative solutions within large and small companies across the business spectrum. 

Andrew created and developed the MAPP coaching system which has been used by hundreds of companies looking to create effective and implementable plans that can help them develop and grow.  His coaching style reflects his belief that coaches can only enable success by applying the knowledge that already exists within his clients’ organisations.

Andrew’s own career started at Reuters, the global media group, working with Reuters Venture Capital, and ultimately as the CEO of an Asian-based Internet trading company which he took through initial VC funding and on to a trade sale.

With a personal corporate history that includes journalism, software development, project management, marketing and strategic sales, Andrew draws on a wealth of experience in all aspects of business management gained through working internationally, predominantly in the US and UK. 

Andrew has worked with a large range of companies including a wide range of SMEs, larger corporations including Eversheds, Statoil and Yell as well as not-for profits like Relate and Working Knowledge. He is a non-executive director at Interstate, a UK-based creative agency and at Investing for Good, one of the UK’s first Community Investment Companies that assists professional advisors with intelligent giving. 

Andrew is an Engineering graduate from City University, London and has an MBA in International Business from the University of London. He is the author of “Inventuring - Why Big Companies Must Think Small” (McGraw Hill, Mar 2003) and of “Strategic Marketing Decisions” (Cambridge Marketing Press, 2009) and of “Getting to Ten - Managing Your Personal Impact”, (2011)

Courses taught by Andrew Hatcher

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We have just received the results from the most recent CIM and CAM assessments and once again our results have been outstanding. We had a 100% pass rate for 17 weekend and evening classes and and a 100% rate for our distance learners for 11 modules.Overall we had:

• 100% pass rate for the CIM Foundation Certificate
• 95% pass rate for the CIM Certificate in Professional Marketing
• 91% pass rate for the CIM Diploma in Professional Marketing
• 90% pass rate for CAM

Well done to all our delegates and tutors – and a special congratulations to the delegates  who gained a Distinction (grade A) in the Certificate Marketing exam maintaining our 100% pass rate for this module since it started in 2014!

Go To Blog

If you asked someone what marketing was, what would they say? Charles Nixon, Chairman of Cambridge Marketing College, kicks off season 4 of the Cambridge Marketing Review by suggesting that most people see marketing as the ‘mouth piece’ of the business. As well as publicising the company, marketing needs to be the eyes and ears,...

Go To Reviews

Thanks for the day – it was excellent in every respect

Great venue
Great speakers
Great delegates
Great structure
Great food
Great weather

Please invite me again next time!

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