2012 College Dinner 
Cambridge Marketing Review: Issue 3 
New Introduction to Marketing and Digital Short Courses Meet the tutors
Andrew Hatcher
The_Mapp: http://t.co/PZSd32K0 Thanks to everyone who joined in last night in out experiment in crowd-sourcing content. It was great to see so...
Andrew is the Managin Director of The Applied Knowledge NetworkLtd.
Andrew has a long history of assisting with the identification, development and management of innovative solutions within large and small companies across the business spectrum.
Andrew created and developed the MAPP coaching system which has been used by hundreds of companies looking to create effective and implementable plans that can help them develop and grow. His coaching style reflects his belief that coaches can only enable success by applying the knowledge that already exists within his client’s organisation
Andrew’s own career started at Reuters, the global media group, working with Reuters Venture Capital, and ultimately as the CEO of an Asian-based Internet trading company which he took through initial VC funding and on to a trade sale.
With a personal corporate history that includes journalism, software development, project management, marketing and strategic sales, Andrew draws on a wealth of experience in all aspects of business management gained through working internationally, predominantly in the US and UK.
Andrew has worked with a large range of companies including a wide range of SMEs, larger corporations including Eversheds, Statoil and Yell as well as not-for profits like Relate and Working Knowledge.
He is a non-executive director at Interstate, a UK-based creative agency and at Investing for Good, one of the UK’s first Community Investment Companies that assists professional advisors with intelligent giving.
Andrew is an Engineering graduate from City University, London and has an MBA in International Business from the University of London.
He is the author of ’ Inventuring - Why Big Companies Must Think Small’ (McGraw Hill, Mar 2003) and of ‘Strategic Marketing Decisions’ (Cambridge Marketing Press, 2009) and of ‘Getting to Ten - Managing Your Personal Impact’, (2011)
