Cookie Compliance

We use cookies to give you the best possible online experience. If you continue, we'll assume you are happy for your web browser to receive all cookies from our website. See our terms and conditions for more information on cookies and how to manage them.

Cambridge Marketing College

Andrew Hatcher

Andrew Hatcher

Website: http://www.appknow.net   Twitter: the_mapp   Skype: andynhatcher  

Download our brand new free white paper Influencer Relations 3.0: The New Rules of PR Engagement. cards.twitter.com/cards/18ce53v2…

Follow Andrew Hatcher on Twitter →

Andrew is the Managing Director of The Applied Knowledge NetworkLtd. He has a long history of assisting with the identification, development and management of innovative solutions within large and small companies across the business spectrum. 

Andrew created and developed the MAPP coaching system which has been used by hundreds of companies looking to create effective and implementable plans that can help them develop and grow.  His coaching style reflects his belief that coaches can only enable success by applying the knowledge that already exists within his clients’ organisations.

Andrew’s own career started at Reuters, the global media group, working with Reuters Venture Capital, and ultimately as the CEO of an Asian-based Internet trading company which he took through initial VC funding and on to a trade sale.

With a personal corporate history that includes journalism, software development, project management, marketing and strategic sales, Andrew draws on a wealth of experience in all aspects of business management gained through working internationally, predominantly in the US and UK. 

Andrew has worked with a large range of companies including a wide range of SMEs, larger corporations including Eversheds, Statoil and Yell as well as not-for profits like Relate and Working Knowledge. He is a non-executive director at Interstate, a UK-based creative agency and at Investing for Good, one of the UK’s first Community Investment Companies that assists professional advisors with intelligent giving. 

Andrew is an Engineering graduate from City University, London and has an MBA in International Business from the University of London. He is the author of “Inventuring - Why Big Companies Must Think Small” (McGraw Hill, Mar 2003) and of “Strategic Marketing Decisions” (Cambridge Marketing Press, 2009) and of “Getting to Ten - Managing Your Personal Impact”, (2011)

Courses taught by Andrew Hatcher

View All News Items

This year, the Annual Cambridge Marketing Dinner will be held on 1 July from 7.00 pm at St John's College, Cambridge. We are delighted to be able to announce that the lecture will be delivered by Debbie Frost, VP International Communications and Public Affairs at Facebook. Debbie will be flying in from San Francisco to talk about "Managing Communications In(side) a Social World".  Drinks on the Backs will precede the annual dinner which is followed by the lecture when you will have the opportunity to ask Debbie questions. This is a rare opportunity to learn about marketing communications from an expert inside the world of Social Media. For more information and to request tickets Email: shane@marketingcollege.com.

.

Go To Blog

I learned today of Krav Maga, Hebrew for a self-defence system developed by the military in Israel. The more I read and listened the more it reminded me of the key elements in creating, managing and evolving marketing tactics in a competitively hostile environment. Wikipedia says Krav Maga encourages students to avoid confrontation. If this...

Twitter

10 Content Marketing Mistakes That The Amateurs Make business2community.com/content-market…

Follow CMC on Twitter →