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Cambridge Marketing College

Andrew Hatcher

Andrew Hatcher

Website: http://www.appknow.net   Twitter: the_mapp   Skype: andynhatcher  

The_Mapp: Two months before the BIG Xmas Party http://t.co/hJemjyGv Entrepreneurs... are you going to be there?

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Andrew is the Managing Director of The Applied Knowledge NetworkLtd. He has a long history of assisting with the identification, development and management of innovative solutions within large and small companies across the business spectrum. 

Andrew created and developed the MAPP coaching system which has been used by hundreds of companies looking to create effective and implementable plans that can help them develop and grow.  His coaching style reflects his belief that coaches can only enable success by applying the knowledge that already exists within his clients’ organisations.

Andrew’s own career started at Reuters, the global media group, working with Reuters Venture Capital, and ultimately as the CEO of an Asian-based Internet trading company which he took through initial VC funding and on to a trade sale.

With a personal corporate history that includes journalism, software development, project management, marketing and strategic sales, Andrew draws on a wealth of experience in all aspects of business management gained through working internationally, predominantly in the US and UK. 

Andrew has worked with a large range of companies including a wide range of SMEs, larger corporations including Eversheds, Statoil and Yell as well as not-for profits like Relate and Working Knowledge. He is a non-executive director at Interstate, a UK-based creative agency and at Investing for Good, one of the UK’s first Community Investment Companies that assists professional advisors with intelligent giving. 

Andrew is an Engineering graduate from City University, London and has an MBA in International Business from the University of London. He is the author of “Inventuring - Why Big Companies Must Think Small” (McGraw Hill, Mar 2003) and of “Strategic Marketing Decisions” (Cambridge Marketing Press, 2009) and of “Getting to Ten - Managing Your Personal Impact”, (2011)

Courses taught by Andrew Hatcher

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The CIM is launching 2 new qualifications this September: The Certificate and the Diploma in Professional Marketing. The College will be offering both new courses, which replace the existing Certificate and Diploma in Marketing, from September as taught classes and by distance learning. The qualifications may be studied on a modular basis with each completed module leading to a CIM Award. To find out more about studying on a modular basis click on the heading above or call Liz on 01954 234940.

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Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+ One element lost in this infographic is the ability for all of...

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cmcpointsofview: @socialmedia2day: Is there an optimum time to post on Facebook? Apparently so... http://t.co/ttmVirD4

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