Cookie Compliance

We use cookies to give you the best possible online experience. If you continue, we'll assume you are happy for your web browser to receive all cookies from our website. See our terms and conditions for more information on cookies and how to manage them.

Cambridge Marketing College

Andrew Hatcher

Andrew Hatcher

Website: http://www.appknow.net   Twitter: the_mapp   Skype: andynhatcher  

The_Mapp: Two months before the BIG Xmas Party http://t.co/hJemjyGv Entrepreneurs... are you going to be there?

Follow Andrew Hatcher on Twitter →

Andrew is the Managing Director of The Applied Knowledge NetworkLtd. He has a long history of assisting with the identification, development and management of innovative solutions within large and small companies across the business spectrum. 

Andrew created and developed the MAPP coaching system which has been used by hundreds of companies looking to create effective and implementable plans that can help them develop and grow.  His coaching style reflects his belief that coaches can only enable success by applying the knowledge that already exists within his clients’ organisations.

Andrew’s own career started at Reuters, the global media group, working with Reuters Venture Capital, and ultimately as the CEO of an Asian-based Internet trading company which he took through initial VC funding and on to a trade sale.

With a personal corporate history that includes journalism, software development, project management, marketing and strategic sales, Andrew draws on a wealth of experience in all aspects of business management gained through working internationally, predominantly in the US and UK. 

Andrew has worked with a large range of companies including a wide range of SMEs, larger corporations including Eversheds, Statoil and Yell as well as not-for profits like Relate and Working Knowledge. He is a non-executive director at Interstate, a UK-based creative agency and at Investing for Good, one of the UK’s first Community Investment Companies that assists professional advisors with intelligent giving. 

Andrew is an Engineering graduate from City University, London and has an MBA in International Business from the University of London. He is the author of “Inventuring - Why Big Companies Must Think Small” (McGraw Hill, Mar 2003) and of “Strategic Marketing Decisions” (Cambridge Marketing Press, 2009) and of “Getting to Ten - Managing Your Personal Impact”, (2011)

Courses taught by Andrew Hatcher

View All News Items

This week's show airs onThursday 29th February at 7pm on Star107FM. The show includes: How to Get a Job in B2B Marketing with Dominic Phipps, Head of B2B at brandrecruitment.co.uk, who specialise in Marketing, PR and Comms recruitment; a new feature 'Jargon Buster!' which this week looks at the Consumer Decision Making Process; and Making Advertising Effective for Small Business with Allison Thomas. You can listen again to all our radio shows on i-tunes - just click on the title above and follow the link.

Go To Blog

For our second show of season 2, we went from low tech to the high tech. We started with Marketing a Cottage Industry with Sally Charlesworth. Cottage industries are often done from a home workshop or even kitchen table. In addition to creating her products, Sally herself runs workshops on craft making, using her teaching...

Twitter

cmcpointsofview: @socialmedia2day: Is there an optimum time to post on Facebook? Apparently so... http://t.co/ttmVirD4

Follow CMC on Twitter →