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Cambridge Marketing College

Andrew Hatcher

Andrew Hatcher

Website: http://www.appknow.net   Twitter: the_mapp   Skype: andynhatcher  

Grazie per noi aggiungere alla vostra lista pointofg/design-related @pointofg #themapp

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Andrew is the Managing Director of The Applied Knowledge NetworkLtd. He has a long history of assisting with the identification, development and management of innovative solutions within large and small companies across the business spectrum. 

Andrew created and developed the MAPP coaching system which has been used by hundreds of companies looking to create effective and implementable plans that can help them develop and grow.  His coaching style reflects his belief that coaches can only enable success by applying the knowledge that already exists within his clients’ organisations.

Andrew’s own career started at Reuters, the global media group, working with Reuters Venture Capital, and ultimately as the CEO of an Asian-based Internet trading company which he took through initial VC funding and on to a trade sale.

With a personal corporate history that includes journalism, software development, project management, marketing and strategic sales, Andrew draws on a wealth of experience in all aspects of business management gained through working internationally, predominantly in the US and UK. 

Andrew has worked with a large range of companies including a wide range of SMEs, larger corporations including Eversheds, Statoil and Yell as well as not-for profits like Relate and Working Knowledge. He is a non-executive director at Interstate, a UK-based creative agency and at Investing for Good, one of the UK’s first Community Investment Companies that assists professional advisors with intelligent giving. 

Andrew is an Engineering graduate from City University, London and has an MBA in International Business from the University of London. He is the author of “Inventuring - Why Big Companies Must Think Small” (McGraw Hill, Mar 2003) and of “Strategic Marketing Decisions” (Cambridge Marketing Press, 2009) and of “Getting to Ten - Managing Your Personal Impact”, (2011)

Courses taught by Andrew Hatcher

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CMC on TV!

22 Aug

We are part way through our 7 new TV broadcasts featuring interviews by Kiran Kapur at the sell-out Cambridge Digital Conference held in July. The interviews include a broad range of digital marketing topics including one with Dave Chaffey of Smart Insights.  The interviews are being aired as part of the evening news slot on Cambridge TV (Freeview Channel 7 and Virgin Media Channel 159) on Friday evenings. The news starts at 8pm and the interview segment is around 8.30pm.

You can watch the remaining broadcasts live or catch up with any you have missed on the Cambridge TV website http://www.cambridge-tv.co.uk.

To see the full schedule click on the heading above.

 

Go To Blog

How “street furniture” influences consumers to buy Dan Cresta of Experion Media joins host Kiran Kapur to talk about ‘out of home’ advertising. They discuss ‘ads on the move’, referring to advertisements you see on your daily commutes, including bus and underground escalator adverts. Cresta introduces the term ‘street furniture’ (posters and billboards you’ll see)...

Go To Reviews

Many thanks for a really enjoyable day yesterday. I’m full to the brim with ideas now and just need time to implement them!

It was a really valuable day and has certainly given me lots to think about!

Twitter

We would like to introduce our new partner in South Africa, Avuka #ProfessionalServices #CIM #Marketing twitter.com/avuka_training…

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