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Cambridge Marketing College

Andrew Hatcher

Andrew Hatcher

Website: http://www.appknow.net   Twitter: the_mapp   Skype: andynhatcher  

Vielen Dank für folgende #themapp @Lila5082 Following you right back

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Andrew is the Managing Director of The Applied Knowledge NetworkLtd. He has a long history of assisting with the identification, development and management of innovative solutions within large and small companies across the business spectrum. 

Andrew created and developed the MAPP coaching system which has been used by hundreds of companies looking to create effective and implementable plans that can help them develop and grow.  His coaching style reflects his belief that coaches can only enable success by applying the knowledge that already exists within his clients’ organisations.

Andrew’s own career started at Reuters, the global media group, working with Reuters Venture Capital, and ultimately as the CEO of an Asian-based Internet trading company which he took through initial VC funding and on to a trade sale.

With a personal corporate history that includes journalism, software development, project management, marketing and strategic sales, Andrew draws on a wealth of experience in all aspects of business management gained through working internationally, predominantly in the US and UK. 

Andrew has worked with a large range of companies including a wide range of SMEs, larger corporations including Eversheds, Statoil and Yell as well as not-for profits like Relate and Working Knowledge. He is a non-executive director at Interstate, a UK-based creative agency and at Investing for Good, one of the UK’s first Community Investment Companies that assists professional advisors with intelligent giving. 

Andrew is an Engineering graduate from City University, London and has an MBA in International Business from the University of London. He is the author of “Inventuring - Why Big Companies Must Think Small” (McGraw Hill, Mar 2003) and of “Strategic Marketing Decisions” (Cambridge Marketing Press, 2009) and of “Getting to Ten - Managing Your Personal Impact”, (2011)

Courses taught by Andrew Hatcher

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The first meeting of our new Cambridge Marketing Book Club will be on 17 May at 6.00pm in Cambridge. The Club has been created in collaboration with the CIM as a forum for marketers and business people to meet in a friendly and informal context, and to meet with authors of both newly published and well-known business books. The sessions are designed to be highly engaging, and to deliver ongoing learning and skills development. The first book to be discussed will be "Game Changers" and the author, Peter Fisk, will be there to introduce and discuss it. If you would like to join us the cost is just £15. You can find out more and book a place here: http://www.marketingcollege.com/events/.

 

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We bring you the third in your twelve month “What Next : My Personal Career Plan” programme. Each month,”What Next : My Personal Career Plan” challenges you to think carefully about a particular subject that will contribute to a carefully choreographed pathway to a long and successful marketing career. All to often we are swept...

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