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Cambridge Marketing College

Alistair Pryde

Alistair Pryde


Alistair Pryde is a senior marketing professional with experience in primarily the private sector, but also the charity and public sectors. Alistair worked in the chemicals, electronics, software and tourism/leisure industries before he got fed up with being employed by someone else and started his own business.

Alistair is now a full time photographer and the director of his own consultancy, APP Dalmeny Ltd, and spends his time with a diverse range of clients across the UK and mainland Europe.

Alistair completed the CIM Postgraduate Diploma in 1995 and also has a Bachelor of Arts degree in business and languages. Since 2003, Alistair has been a principal tutor for Cambridge Marketing College teaching Analysis & Decision, Marketing Planning Process, Project Management in Marketing and Marketing Communications. Alistair gained Chartered Marketer status in 2009 and was elected a Fellow of Cambridge Marketing College in 2012.

Alistair is also a keen cyclist and motorsport fan and lives in Edinburgh with his wife and 2 daughters.

Courses taught by Alistair Pryde

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The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.


Welcome to all our #students joining our classes in #Manchester today. Best of luck with your studies!

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