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Cambridge Marketing College

Short courses

Over the years we have developed a range of short courses including our very popular Introduction to Marketing course.

Making the most from Internal Marketing

  • Duration: 9.30am - 5.00pm
  • Location: Cambridge 28 Feb 2017
  • Price: £242 + VAT (EU countries only)

The penny has finally dropped. Most organisations are now clear on the value of employee engagement. It's very straightforward: happy employees are more productive and deliver better service. This in turn leads to happier customers and better organisational performance. The thread that links the various drivers of employee engagement is internal communication. But it's not as easy as it sounds, is it?

Those new into an internal communications role, or managers who simply want to get better at communicating, willl benefit from attending this interactive one day workshop.

Topics that will be explored, include the following:

• the purpose of internal communications
• the changing expectations of internal audiences
• the internal comms role and skills needed to succeed
• a checklist for internal comms planning
• methods for segmenting your audiences
• when to use agency support
• the various internal communication tools and when to use them
• how to evaluate internal comms
• the importance of message hierarchy and message contextualisation
• the characteristics of a good communicator

Course Director: Nick Wake

Where is it? Cambridge Regional College - Kings Hedges Rd, Cambridge CB4 2QT

Fees: 290£ including VAT
Prices include tuition, course materials, lunch and refreshments.

To book


View All News Items

The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.


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