Introduction to Advertising

• Duration: 3 months
• Location: Study from home
• Price: £400 + VAT

Course Information

This course aims to provide delegates with knowledge and understanding of the role and practice of advertising. It looks at different types of advertising, how to plan and create advertising campaigns and at the function of advertising within the marketing mix, communications mix and society. The course is taken from the wider CAM Diploma in Marketing Communications and has an optional assessment at the end which allows the delegate to gain a certificate of completion from the College.

Course Content

The course specifically follows the syllabus set by the Communication, Advertising and Marketing Foundation (CAM). It covers:

• The origins and role of advertising
• The role of advertising within the Marketing Mix
• The structure and key players in the advertising industry
• Assessing an organisation's advertising needs and using research
• How advertising can affect consumer behaviour
• Planning & implementing an advertising strategy
• Writing creative briefs and producing advertising for a range of media
• Developing a co-ordinated advertising campaign
• Measuring and evaluating advertising
• Legal and voluntary controls on advertising

Who Should Study?

This course is aimed as an introduction to anyone interested in understanding the power of advertising and how it can improve company performance. The course is designed for those new to the topic, or wishing to get involved in the use of advertising within their company.

Learning Objectives

At the end of the course delegates will be able to:

• Explain the role and structure of advertising in the marketing mix, the communications mix and society
• Explain the structure of the advertising industry and be able to identify the relationships between the advertiser, advertising agencies, suppliers (e.g. research, production) and media owners
• Set appropriate advertising objectives, strategies and budgets
• Plan strategies for creative and media execution
• Describe the controls on advertising; social acceptability, legal controls and voluntary constraints, and be able to apply them to given advertisements
• Recommend appropriate methods for measuring the effectiveness of advertising

Optional Assessment

At the end of the course you can opt to be assessed by an examination set and marked by the College. Successful delegates will received a CMC Certificate. There is an additional charge of £50.

Download an application form

For further information, please call 0844 225 0510 or EMail: katrina@marketingcollege.com