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Cambridge Marketing College

Short courses

Over the years we have developed a range of short courses including our very popular Introduction to Marketing course.

B2B Social Media

  • Duration: 9.30am - 5pm
  • Location: Cambridge 26 Oct 2016
  • Price: £290 + VAT (EU countries only)

In this B2B short course, we demystify the jargon, provide clarity where there may have been chaos and set attendees free with a framework and set of best practices to ensure they optimise the time they spend online and get best return on investment for their organisations.

Course Outline

  • Social Media in 2016: Defining social media - Current trends and developments - Current challenges and issues - From chaos to clarity
  • Social Media Planning: Creating a B2B social media strategy - Setting smart objectives - Turning strategy into tactics - The art of social media measurement
  • Social Sales in Linkedin: Direct selling through social networks - Hope, faith and trust in relationship building - Paid Advertising, Owned Media, Earned Media - Sustainable new business lead generation
  • Audiences: Prioritising audience personas - Plotting the customers’ journeys - Awareness, conversion to retention - Stimulating advocacy
  • Social Media Content: The rule of thirds for effective digital content - Blogs and microblogs - Words, images and videos - Reach, likes and engagement
  • Popular Networks: Finding the reason to tweet - Facebook for business - Linkedin to enhance your personal digital footprint - The importance of Google+
  • Words, Images, Video: Linkedin Pulse for social influence - Pinterest and Instagram for business - From Vine to AnyMeeting, video engages - Meerkat and Periscope for live broadcasting
  • Measurement: Monitoring conversations outside your social networks - Creating a digital dashboard - Interpreting the results and avoiding vanity metrics - Demonstrating return on investment
  • Guidelines: B2B Social Media ethics - Company guidelines and rules of engagement - The law and social media - Next steps

Following the training workshop, attendees will be able to:

  • Create a B2B social media strategy and tactical campaign for their organisation
  • Set smart objectives, monitor progress and demonstrate return on investment
  • Understand their target audiences and the customer journey they will take them on
  • Confidently choose appropriate digital tools for specific roles on the customer journey
  • Create a content strategy to balance what the customer wants and needs to hear
  • Develop a digital dashboard for measuring social media success

Who is it for? The B2B Social Media training day is especially useful for those who need to develop their understanding of creating and delivering effective social media strategies as part of wider marketing and communications in their organisations.

Course Director: Neil Wilkins

Where is it? Cambridge Regional College - Kings Hedges Rd, Cambridge CB4 2QT

Fees: 290£ including VAT
Prices include tuition, course materials, lunch and refreshments.

To book

"Many thanks for a really enjoyable day yesterday. I’m full to the brim with ideas now and just need time to implement them!" Gill Attmore | Marketing Officer
"It was a really valuable day and has certainly given me lots to think about!" Michaela McAdam

View All News Items

The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.


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